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The Synergy Issues in Organizations’ Strategies in a Global Economy


  • Zoltan Raluca

    () (“ªtefan cel Mare” University of Suceava)


The present paper aims to define the concept of synergy in the context of strategic management of organizations and to emphasize the importance of taking it into consideration by the companies that activate today in a global economy. The transposition of synergy into objectives aimed by the company depends on whether the strategy would be implemented according to the available resources and these objectives may take the form of operating synergy, investment synergy, managerial synergy etc. Thus, there are presented considerations concerning the strategic analysis and strategic segmentation tools through which companies will identify which strategy are timely and, especially, which ones will lead to achieving the expected synergy effects. It is also argued the special attention that should be paid to implementation of corporate-level strategies and to the role of human resources in achieving synergy effects.

Suggested Citation

  • Zoltan Raluca, 2011. "The Synergy Issues in Organizations’ Strategies in a Global Economy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 2359-2365, May.
  • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:2359-2365

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    More about this item


    synergy; synergy effects; strategic segmentation tools; organization level strategies; corporate-level strategies;

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights


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