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Why Leverage Affects Pricing


  • Pegaret Pichler
  • Alex Stomper
  • Christine Zulehner


We explain and provide evidence for effects of leverage on pricing. Our model identifies two effects that either counteract or reinforce each other, depending on the debt maturity structure: (i) firms set higher prices (underinvest in market share) if they have more debt, and (ii) firms engage in dynamic risk-shifting by setting lower (higher) prices if the current debt obligation will be higher (lower) in the next period than in the present period. Using a unique dataset of owner-managed hotels in Austrian ski resorts, we provide empirical evidence of both effects. The Author 2008. Published by Oxford University Press on behalf of The Society for Financial Studies. All rights reserved. For Permissions, please e-mail:, Oxford University Press.

Suggested Citation

  • Pegaret Pichler & Alex Stomper & Christine Zulehner, 2008. "Why Leverage Affects Pricing," Review of Financial Studies, Society for Financial Studies, vol. 21(4), pages 1733-1765, July.
  • Handle: RePEc:oup:rfinst:v:21:y:2008:i:4:p:1733-1765

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    References listed on IDEAS

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    Cited by:

    1. Ciliberto, Federico & Schenone, Carola, 2012. "Are the bankrupt skies the friendliest?," Journal of Corporate Finance, Elsevier, vol. 18(5), pages 1217-1231.
    2. Angelo Secchi & Federico Tamagni & Chiara Tomasi, 2011. "Exporting under financial constraints: margins, switching dynamics and prices," LEM Papers Series 2011/24, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
    3. Cookson, J. Anthony, 2017. "Leverage and strategic preemption: Lessons from entry plans and incumbent investments," Journal of Financial Economics, Elsevier, vol. 123(2), pages 292-312.
    4. Grupp, Marcel & Rauch, Christian & Umber, Marc P. & Walz, Uwe, 2015. "The influence of leveraged buyouts on target firms' competitors," SAFE Working Paper Series 99, Research Center SAFE - Sustainable Architecture for Finance in Europe, Goethe University Frankfurt.
    5. repec:oup:rcorpf:v:6:y:2017:i:1:p:68-101. is not listed on IDEAS
    6. Xu, Jin, 2012. "Profitability and capital structure: Evidence from import penetration," Journal of Financial Economics, Elsevier, vol. 106(2), pages 427-446.

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