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Identifying Needs and Audiences in Farm Management Outreach Education

Author

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  • Bryson R. Carter
  • Marvin T. Batte

Abstract

The objective of this research is to better understand farmers' perceptions of the importance of various farm management educational topics. A technique for identifying interested clientele for educational programs is also presented. Topics rated most highly by farmers include income tax management, agricultural input prices, year-end financial analysis, and U.S.—world agricultural outlook. A multivariate logit analysis was used to examine the relationships between the farmers' evaluations of three education topic categories and various farm business and information source characteristics. Operator age, tenancy, size of farm business, and farm enterprise type were important predictors of topic preference.

Suggested Citation

  • Bryson R. Carter & Marvin T. Batte, 1993. "Identifying Needs and Audiences in Farm Management Outreach Education," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 15(3), pages 403-415.
    • Handle: RePEc:oup:revage:v:15:y:1993:i:3:p:403-415.
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    File URL: http://hdl.handle.net/10.2307/1349477
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    Cited by:

    1. Aritri Chakravarty, 2022. "Impact of Information on Technical Efficiency of Agricultural Production in India," BASE University Working Papers 14/2022, BASE University, Bengaluru, India.
    2. Ashfield, Austen & Mullan, Conall & Jack, Claire, 2020. "Encouraging farmer participation in agricultural education and training: A Northern Ireland perspective," International Journal of Agricultural Management, Institute of Agricultural Management, vol. 9, November.
    3. Birthal, Pratap S & Hazrana, Jaweriah & Saxena, Raka, 2022. "Investigating the impact of information on the efficiency of smallholder dairy production systems in India and the lessons for livestock extension policy," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 35(2), December.
    4. Babu, Suresh Chandra & Glendenning, Claire J. & Okyere, Kwadwo Asenso & Govindarajan, Senthil Kumar, 2012. "Farmers' information needs and search behaviors: Case study in Tamil Nadu, India," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126226, International Association of Agricultural Economists.
    5. Birthal, Pratap S. & Kumar, Shiv & Negi, Digvijay S. & Roy, Devesh, 2015. "The Impact of Information on Returns from Farming," Policy Papers 345005, ICAR National Institute of Agricultural Economics and Policy Research (NIAP).

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