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Trade mark cluttering--evidence from EU enlargement

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  • Georg von Graevenitz

Abstract

This paper exploits enlargement of the European Union as a natural experiment to provide evidence for cluttering of the trade mark register in Europe. Enlargement increased regulatory uncertainty for pharmaceutical firms because the number of medical regulators that had to approve invented names for pharmaceutical products increased sharply at the time. The effects of this regulatory shock on pharmaceutical firms' trade mark application strategies are studied using Difference-in-Differences and bias adjusted matching estimators. It is shown that enlargement had a significant and quantitatively important effect on pharmaceutical firms' incentives to clutter trade mark registers with trade marks they are unlikely to use. Copyright 2013 Oxford University Press 2013 All rights reserved, Oxford University Press.

Suggested Citation

  • Georg von Graevenitz, 2013. "Trade mark cluttering--evidence from EU enlargement," Oxford Economic Papers, Oxford University Press, vol. 65(3), pages 721-745, July.
    • Handle: RePEc:oup:oxecpp:v:65:y:2013:i:3:p:721-745
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    1. Alberto Abadie & David Drukker & Jane Leber Herr & Guido W. Imbens, 2004. "Implementing matching estimators for average treatment effects in Stata," Stata Journal, StataCorp LP, vol. 4(3), pages 290-311, September.
    2. Landes, William M & Posner, Richard A, 1987. "Trademark Law: An Economic Perspective," Journal of Law and Economics, University of Chicago Press, vol. 30(2), pages 265-309, October.
    3. Abadie, Alberto & Imbens, Guido W., 2011. "Bias-Corrected Matching Estimators for Average Treatment Effects," Journal of Business & Economic Statistics, American Statistical Association, vol. 29(1), pages 1-11.
    4. Guido W. Imbens & Jeffrey M. Wooldridge, 2009. "Recent Developments in the Econometrics of Program Evaluation," Journal of Economic Literature, American Economic Association, vol. 47(1), pages 5-86, March.
    5. Alberto Abadie, 2005. "Semiparametric Difference-in-Differences Estimators," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 72(1), pages 1-19.
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    Cited by:

    1. Georg von Graevenitz & Stuart J.H. Graham & Amanda Myers, 2020. "The Problem of Earlier Rights: Evidence from the European Trademark System," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2020-02, Centre for Competition Policy, University of East Anglia, Norwich, UK..
    2. Stephen Petrie & Mitchell Adams & Ben Mitra‐Kahn & Matthew Johnson & Russell Thomson & Paul Jensen & Alfons Palangkaraya & Elizabeth Webster, 2020. "TM‐Link: An Internationally Linked Trademark Database," Australian Economic Review, The University of Melbourne, Melbourne Institute of Applied Economic and Social Research, vol. 53(2), pages 254-269, June.
    3. Drivas, Kyriakos & Gounopoulos, Dimitrios & Konstantios, Dimitrios & Tsiritakis, Emmanuel, 2018. "Trademarks, Firm Longevity and IPO Underpricing," MPRA Paper 89430, University Library of Munich, Germany.
    4. Fink, Carsten & Helmers, Christian & Ponce, Carlos J., 2018. "Trademark squatters: Theory and evidence from Chile," International Journal of Industrial Organization, Elsevier, vol. 59(C), pages 340-371.
    5. Nasirov, Shukhrat, 2020. "Trademark value indicators: Evidence from the trademark protection lifecycle in the U.S. pharmaceutical industry," Research Policy, Elsevier, vol. 49(4).

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    More about this item

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital

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