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Decision Making under Uncertainty: A Direct Measurement Approach

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  • Bonoma, Thomas V
  • Johnston, Wesley J

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Suggested Citation

  • Bonoma, Thomas V & Johnston, Wesley J, 1979. "Decision Making under Uncertainty: A Direct Measurement Approach," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 177-191, Se.
    • Handle: RePEc:oup:jconrs:v:6:y:1979:i:2:p:177-91
    DOI: 10.1086/208760
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    Cited by:

    1. Tianyu Du & Ayush Kanodia & Susan Athey, 2023. "Torch-Choice: A PyTorch Package for Large-Scale Choice Modelling with Python," Papers 2304.01906, arXiv.org, revised Jul 2023.
    2. Keating, Byron W. & Kriz, Anton & Quazi, Ali, 2008. "Financial risk and its impact on new purchasing behavior in the online retail setting," MPRA Paper 40510, University Library of Munich, Germany.
    3. Rezaei, Sajad, 2015. "Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 1-15.

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