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The Role Of Creativity For Achieving Performance In Management

Author

Listed:
  • Suzana Demyen

    (University Eftimie Murgu Resita, Faculty of Economic Sciences)

  • Jeanina Ciurea

    (University Eftimie Murgu Resita, Faculty of Economic Sciences)

Abstract

The present paper aims to illustrate the role that creativity holds in achieving a higher level of performance, whether we speak about micro level enterprises, small or medium sized organizations. The first part of the paper highlights theoretical aspects in defining creativity, as well as stating the main barriers that can occur, while the second part consists in a case study based on a recently drafted survey, applied on a representative sample of individuals, consisting in employees from various fields of activity.

Suggested Citation

  • Suzana Demyen & Jeanina Ciurea, 2016. "The Role Of Creativity For Achieving Performance In Management," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 906-913, July.
    • Handle: RePEc:ora:journl:v:1:y:2016:i:1:p:906-913
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    File URL: http://anale.steconomiceuoradea.ro/volume/2016/n1/88.pdf
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    More about this item

    Keywords

    creativity; management; performance; employees;
    All these keywords.

    JEL classification:

    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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