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Integrating Digital and AI-Powered Tools for ESP: Benefits and Challenges

Author

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  • Kalina Ishpekova-Bratanova

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The rise of digital technologies and AI has reshaped English for Specific Purposes (ESP) teaching, creating new possibilities for engagement and skill development. This study reviews recent research in global higher education, examining benefits and challenges of using tools such as Moodle, Zoom, ChatGPT, and Grammarly. Advantages include learner autonomy, collaboration, authentic practice, and data-driven learning, while challenges involve access gaps, teacher readiness, pedagogy, integrity, and privacy. Grounded in frameworks by Richards and Rodgers and Kukulska-Hulme, the study calls for strategic integration through institutional support, teacher training, and digital literacy to ensure sustainable, goal-aligned ESP learning environments.

Suggested Citation

  • Kalina Ishpekova-Bratanova, 2026. "Integrating Digital and AI-Powered Tools for ESP: Benefits and Challenges," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 87-99, July.
    • Handle: RePEc:nwe:natrud:y:2026:i:2:p:87-99
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    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate

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