IDEAS home Printed from https://ideas.repec.org/a/neo/journl/v17y2020i1p108-119.html
   My bibliography  Save this article

E-Agriculture Strategy: Partnerships As Business Model Framework

Author

Listed:
  • Ivo Paunovski

    (University American College Skopje, School of Business Economics and Management)

  • Dimitar Kovachevski

    (University American College Skopje, School of Business Economics and Management)

  • Goran Vasilev

    (University American College Skopje, School of Business Economics and Management)

  • Krum Efremov

    (University American College Skopje)

Abstract

The main driver of global demand for agricultural products over the next decade will be growth of population. The need to increase production on same volume of arable land with less water is a priority. In recent decades, agriculture has faced the implementation of various technologies such as IoT and Cloud that enables increased agricultural yield. Keeping in mind that products from different manufacturers are not mutually integrated, farmers are faced with information from different sources that cannot bring additional value. The aim of this paper is to allocate adequate marketing strategies needed for introducing an open agricultural platform as alternative approach for implementing new technologies in agriculture. Therefore, a practical framework mapped to Osterwalder business model was developed. First focus is on win with partner strategy for creating IoT products. Second focus is on creating partner network that will act as indirect sales network for off the shelf products.

Suggested Citation

  • Ivo Paunovski & Dimitar Kovachevski & Goran Vasilev & Krum Efremov, 2020. "E-Agriculture Strategy: Partnerships As Business Model Framework," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 17(1), pages 108-119.
    • Handle: RePEc:neo:journl:v:17:y:2020:i:1:p:108-119
    as

    Download full text from publisher

    File URL: http://em.swu.bg/images/SpisanieIkonomikaupload/SpisanieIkonomika2020/_vol.XVII_issue_1_2020-108-119.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Subhankar Dhar, 2012. "From outsourcing to Cloud computing: evolution of IT services," Management Research Review, Emerald Group Publishing Limited, vol. 35(8), pages 664-675, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fouad Amiri & Sietse Overbeek & Gerard Wagenaar & Christoph Johann Stettina, 2021. "Reconciling agile frameworks with IT sourcing through an IT sourcing dimensions map and structured decision-making," Information Systems and e-Business Management, Springer, vol. 19(4), pages 1113-1142, December.
    2. Bayramusta, Merve & Nasir, V. Aslihan, 2016. "A fad or future of IT?: A comprehensive literature review on the cloud computing research," International Journal of Information Management, Elsevier, vol. 36(4), pages 635-644.
    3. Subroto Roy & K. Sivakumar, 2014. "Which controls are better for service outsourcing? Integrating service-dominant logic and service characteristics," AMS Review, Springer;Academy of Marketing Science, vol. 4(3), pages 45-62, December.
    4. Olena Kopishynska & Yurii Utkin & Antonina Kalinichenko & Dorota Jelonek, 2016. "Efficacy Of The Cloud Computing Technology In The Management Of Communication And Business Processes Of The Companies," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 14(2), pages 104-114, December.
    5. Malgorzata Pankowska, 2019. "Information Technology Outsourcing Chain: Literature Review and Implications for Development of Distributed Coordination," Sustainability, MDPI, vol. 11(5), pages 1-28, March.
    6. Severin Oesterle & Jan Jöhnk & Robert Keller & Nils Urbach & Xin Yu, 2020. "A contingency lens on cloud provider management processes," Business Research, Springer;German Academic Association for Business Research, vol. 13(3), pages 1451-1489, November.
    7. Nur Hafizah Mat Daud & Safawi Abdul Rahmann, 2017. "Advantages of Using Cloud Computing by Knowledge Management Personnel," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(11), pages 908-916, November.
    8. Venkataraghavan Krishnaswamy & R. P. Sundarraj, 2017. "Organizational implications of a comprehensive approach for cloud-storage sourcing," Information Systems Frontiers, Springer, vol. 19(1), pages 57-73, February.
    9. Shuraida, Shadi & Titah, Ryad, 2023. "An examination of cloud computing adoption decisions: Rational choice or cognitive bias?," Technology in Society, Elsevier, vol. 74(C).
    10. Nur Hafizah Mat Daud & Safawi Abdul Rahman, 2017. "Advantages of Using Cloud Computing by Knowledge Management Personel," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(12), pages 413-421, December.
    11. Pei-Fang Hsu, 2022. "A Deeper Look at Cloud Adoption Trajectory and Dilemma," Information Systems Frontiers, Springer, vol. 24(1), pages 177-194, February.
    12. Jacques W. Brook & Vincent Feltkamp & Martin van der Meer, 2012. "Cloud Enabled Business Model Innovation: Gaining Strategic Competitive Advantage as the Market Emerges," Working Papers 2012/49, Maastricht School of Management.
    13. Asatiani, Aleksandre & Apte, Uday & Penttinen, Esko & Rönkkö, Mikko & Saarinen, Timo, 2019. "Impact of accounting process characteristics on accounting outsourcing - Comparison of users and non-users of cloud-based accounting information systems," International Journal of Accounting Information Systems, Elsevier, vol. 34(C), pages 1-1.

    More about this item

    Keywords

    Cloud; IoT; Agriculture; Osterwalder business model framework;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:neo:journl:v:17:y:2020:i:1:p:108-119. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vladislav Krastev (email available below). General contact details of provider: https://edirc.repec.org/data/feswubg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.