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Social learning and partisan bias in the interpretation of climate trends

Author

Listed:
  • Douglas Guilbeault

    (The Annenberg School for Communication, The University of Pennsylvania, Philadelphia, PA 19104)

  • Joshua Becker

    (The Annenberg School for Communication, The University of Pennsylvania, Philadelphia, PA 19104)

  • Damon Centola

    (The Annenberg School for Communication, The University of Pennsylvania, Philadelphia, PA 19104; School of Engineering, The University of Pennsylvania, Philadelphia, PA 19104)

Abstract

Vital scientific communications are frequently misinterpreted by the lay public as a result of motivated reasoning, where people misconstrue data to fit their political and psychological biases. In the case of climate change, some people have been found to systematically misinterpret climate data in ways that conflict with the intended message of climate scientists. While prior studies have attempted to reduce motivated reasoning through bipartisan communication networks, these networks have also been found to exacerbate bias. Popular theories hold that bipartisan networks amplify bias by exposing people to opposing beliefs. These theories are in tension with collective intelligence research, which shows that exchanging beliefs in social networks can facilitate social learning, thereby improving individual and group judgments. However, prior experiments in collective intelligence have relied almost exclusively on neutral questions that do not engage motivated reasoning. Using Amazon’s Mechanical Turk, we conducted an online experiment to test how bipartisan social networks can influence subjects’ interpretation of climate communications from NASA. Here, we show that exposure to opposing beliefs in structured bipartisan social networks substantially improved the accuracy of judgments among both conservatives and liberals, eliminating belief polarization. However, we also find that social learning can be reduced, and belief polarization maintained, as a result of partisan priming. We find that increasing the salience of partisanship during communication, both through exposure to the logos of political parties and through exposure to the political identities of network peers, can significantly reduce social learning.

Suggested Citation

  • Douglas Guilbeault & Joshua Becker & Damon Centola, 2018. "Social learning and partisan bias in the interpretation of climate trends," Proceedings of the National Academy of Sciences, Proceedings of the National Academy of Sciences, vol. 115(39), pages 9714-9719, September.
  • Handle: RePEc:nas:journl:v:115:y:2018:p:9714-9719
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    Citations

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    Cited by:

    1. Zachary Burton, 2019. "Science Poetry Promotes Public Perception- A Case of 21st-Century Environmental Communication," International Journal of Environmental Sciences & Natural Resources, Juniper Publishers Inc., vol. 17(2), pages 37-38, February.
    2. Anna C. M. Queiroz & Géraldine Fauville & Adina T. Abeles & Aaron Levett & Jeremy N. Bailenson, 2023. "The Efficacy of Virtual Reality in Climate Change Education Increases with Amount of Body Movement and Message Specificity," Sustainability, MDPI, vol. 15(7), pages 1-24, March.
    3. Damon Centola & Douglas Guilbeault & Urmimala Sarkar & Elaine Khoong & Jingwen Zhang, 2021. "The reduction of race and gender bias in clinical treatment recommendations using clinician peer networks in an experimental setting," Nature Communications, Nature, vol. 12(1), pages 1-10, December.
    4. Cui, Peng-Bi, 2023. "Exploring the foundation of social diversity and coherence with a novel attraction–repulsion model framework," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 618(C).
    5. Ben M. Tappin & Adam J. Berinsky & David G. Rand, 2023. "Partisans’ receptivity to persuasive messaging is undiminished by countervailing party leader cues," Nature Human Behaviour, Nature, vol. 7(4), pages 568-582, April.
    6. Momsen, Katharina & Ohndorf, Markus, 2022. "Information avoidance, selective exposure, and fake (?) news: Theory and experimental evidence on green consumption," Journal of Economic Psychology, Elsevier, vol. 88(C).
    7. Onishi Hiroshi, 2018. "Consumers’ Social Learning About Videogame Consoles Through Multiple Website Browsing," Journal of Systems Science and Information, De Gruyter, vol. 6(6), pages 495-511, December.
    8. Huang, Lingbo & Xiao, Erte, 2021. "Peer effects in public support for Pigouvian taxation," Journal of Economic Behavior & Organization, Elsevier, vol. 187(C), pages 192-204.
    9. Soojong Kim, 2019. "Directionality of information flow and echoes without chambers," PLOS ONE, Public Library of Science, vol. 14(5), pages 1-22, May.
    10. Rosalind Pidcock & Kate Heath & Lydia Messling & Susie Wang & Anna Pirani & Sarah Connors & Adam Corner & Christopher Shaw & Melissa Gomis, 2021. "Evaluating effective public engagement: local stories from a global network of IPCC scientists," Climatic Change, Springer, vol. 168(3), pages 1-22, October.
    11. Robert G. Alexander & Stephen L. Macknik & Susana Martinez-Conde, 2022. "What the Neuroscience and Psychology of Magic Reveal about Misinformation," Publications, MDPI, vol. 10(4), pages 1-19, September.

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