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Measuring Customers Loyalty of Islamic Banking in Bahawalpur Region

Author

Listed:
  • M. Taimoor Hassan
  • Bilal Ahmed
  • Saleem Ahmed
  • Umair Habib
  • Saim Riaz
  • Nadeem Maqbool
  • Abia Anwar

Abstract

Purpose- The basic purpose of measuring the customer¡¯s loyalty in Islamic banking in Bahawalpur region is their long term commitment.Design/methodology/approach- This research has been conducted utilizing the actual data with the help of a questionnaire based on the literature extensively written on Islamic banking services, to develop a viable model to explore the attributes which lead towards the customer loyalty in utilizing the financial services of Islamic banks in Bahawalpur region. A new dimension is added by conducting research on customer¡¯s loyalty in Islamic banking in Bahawalpur region, taking sample of 125 respondents from 20 banks operating in Islamic banking services of this region.Findings- Factors abstracted from the customers loyalty are, customers satisfaction, switching cost, customers perception, success philosophy and trust and commitment. It is found that these factors significantly affect the customer¡¯s loyalty in Islamic banking and are greatly associated with the customer¡¯s loyalty.Research limitations/ implication- Only available material is studied in spite of all the material and research is implicated in Bahawalpur region only. ?The sample size is small to only 125 respondents but the results are implicated on overall customer¡¯s loyalty in Islamic banking.Practical implications- Pakistani banks are needed to take initiative in creating awareness about Islamic banking and providing more effective services.Originality/ value- This is one of the very first researches on customers loyalty in Islamic banking conducted in Bahawalpur region and could be very useful for countries adopting Islamic banking.Key words- Customers loyalty, Islamic banking.

Suggested Citation

  • M. Taimoor Hassan & Bilal Ahmed & Saleem Ahmed & Umair Habib & Saim Riaz & Nadeem Maqbool & Abia Anwar, 2012. "Measuring Customers Loyalty of Islamic Banking in Bahawalpur Region," International Journal of Learning and Development, Macrothink Institute, vol. 2(2), pages 101-111, April.
    • Handle: RePEc:mth:ijld88:v:2:y:2012:i:2:p:101-111
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    Citations

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    Cited by:

    1. Nur Hasnida Abd Rahman & Fatimah N. R. M. Sofian & Fadhilah Abdullah Asuhaimi & Farihana Shahari, 2020. "A Conceptual Model of Depositors’ Trust and Loyalty on Hajj Institution - Case of Lembaga Tabung Haji Malaysia," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 99-106.
    2. Raed A. M. Iriqat & Mohannad A. M. Abu Daqar, 2017. "The Impact of Customer Relationship Management on Long-term Customers’ Loyalty in the Palestinian Banking Industry," International Business Research, Canadian Center of Science and Education, vol. 10(11), pages 139-147, November.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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