IDEAS home Printed from https://ideas.repec.org/a/mth/bmsmti/v14y2023i2p109-127.html
   My bibliography  Save this article

Understanding the Skills and Roles of Social Media Manager in Improving Job-Related Performance among SMEs in Australia

Author

Listed:
  • Abbas Alwan Ghazi Alateya
  • Shathees Baskaran

Abstract

One of the biggest challenges that Small and Medium Enterprises (SMEs) confront is coming up with the best business plan, which is made possible by a strong social media adoption of modern soft and hard skills. Due to the high rate of failures among SMEs, there has been a substantial investment in research to pinpoint the crucial elements that will ultimately lead to a more successful journey. Several models have also been developed to evaluate the profound impact of the social media manager. However, there is a gap in determining how prepared an SME is to successfully boost performance, and the gap is considerably larger when considering it from the perspective of the absence of intervention from social media managers skills (SMM). The current research suggests a model for evaluating such readiness by interrogating SMM skills. In order to help SMEs to better grasp the foundations that must be laid in order to successfully enhance performance, organisational readiness is introduced as a mediator. From the viewpoint of an employee, this paper suggests a model to position the role of SMEs for upcoming challenges. The organisational readiness evaluation seeks to give SMEs in regional Australia a better understanding of the foundations that must be laid in order to successfully achieve the required increase in performance for SMEs.

Suggested Citation

  • Abbas Alwan Ghazi Alateya & Shathees Baskaran, 2023. "Understanding the Skills and Roles of Social Media Manager in Improving Job-Related Performance among SMEs in Australia," Business Management and Strategy, Macrothink Institute, vol. 14(2), pages 109-127, December.
    • Handle: RePEc:mth:bmsmti:v:14:y:2023:i:2:p:109-127
    as

    Download full text from publisher

    File URL: https://www.macrothink.org/journal/index.php/bms/article/download/21367/16489
    Download Restriction: no
    File URL: https://www.macrothink.org/journal/index.php/bms/article/view/21367
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Marjeta Marolt & Hans-Dieter Zimmermann & Andreja Pucihar, 2022. "Social Media Use and Business Performance in SMEs: The Mediating Roles of Relational Social Commerce Capability and Competitive Advantage," Sustainability, MDPI, vol. 14(22), pages 1-14, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Arman Poureisa & Yuhanis Abdul Aziz & Siew-Imm Ng, 2024. "Swipe to Sustain: Exploring Consumer Behaviors in Organic Food Purchasing via Instagram Social Commerce," Sustainability, MDPI, vol. 16(6), pages 1-23, March.
    2. Sultan Alaswad Alenazi & Tawfeeq Mohammed Alanazi, 2023. "The Mediating Role of Sustainable Dynamic Capabilities in the Effect of Social Customer Relationship Management on Sustainable Competitive Advantage: A Study on SMEs in Saudi Arabia," Sustainability, MDPI, vol. 15(3), pages 1-12, January.
    3. Yonghee Kim & Sungjin Yoo, 2024. "Global Financial Investment Connectedness, ICT, and Intellectual Property Strategies: A Country-Level Empirical Analysis," Sustainability, MDPI, vol. 16(8), pages 1-10, April.
    4. Sarah Salem Ghazwani & Saeed Alzahrani, 2023. "The Use of Social Media Platforms for Competitive Information and Knowledge Sharing and Its Effect on SMEs’ Profitability and Growth through Innovation," Sustainability, MDPI, vol. 16(1), pages 1-24, December.
    5. Raheem Bux Soomro & Sanam Gul Memon & Nisar Ahmed Dahri & Waleed Mugahed Al-Rahmi & Khalid Aldriwish & Anas A. Salameh & Ahmad Samed Al-Adwan & Atif Saleem, 2024. "The Adoption of Digital Technologies by Small and Medium-Sized Enterprises for Sustainability and Value Creation in Pakistan: The Application of a Two-Staged Hybrid SEM-ANN Approach," Sustainability, MDPI, vol. 16(17), pages 1-29, August.
    6. Rosmadi Fauzi & Mariney Mohd Yusoff & Abd Rahman Roslan & Siti Nadira Ahmad Rozlan & Muhammad Fathi Marzuki & Mohd Muslim Said & Kamaruzaman Jusoff, 2023. "Measuring the Struggle of Small-Scale Businesses in the COVID-19 Environment," Sustainability, MDPI, vol. 15(5), pages 1-17, March.
    7. Quoc Hoang Thai & Khuong Ngoc Mai, 2023. "Does Entrepreneurial Financial Support Guarantee New Ventures’ Performance via Competitive Advantage and Innovation? Empirical Answers from Ho Chi Minh City Region, Vietnam," Sustainability, MDPI, vol. 15(21), pages 1-29, November.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mth:bmsmti:v:14:y:2023:i:2:p:109-127. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Technical Support Office (email available below). General contact details of provider: http://www.macrothink.org/journal/index.php/bms .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.