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Marketing Strategies Of Low-Cost Airlines In Russia

Author

Listed:
  • Zhukova Olesia A.

    (Plekhanov Russian University of Economics)

  • Ivashkova N.I.

    (Plekhanov Russian University of Economics)

Abstract

The article analyzes marketing strategies and key success factors of low-cost airlines. The principles of the low-cost model, the main characteristics of the model of the low-cost airline «Pobeda» in Russia and the role of marketing in the development of this type of air transportation are considered.

Suggested Citation

  • Zhukova Olesia A. & Ivashkova N.I., 2017. "Marketing Strategies Of Low-Cost Airlines In Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
    • Handle: RePEc:mmb:journl:articl_v2_7_17
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    File URL: http://www.marketing-mba.ru/article/v2_17/Zhukova.pdf
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    Citations

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    Cited by:

    1. Vinay Kaura, 2018. "Russia’s Changing Relations with Pakistan and Taliban: Implications for India," Jadavpur Journal of International Relations, , vol. 22(1), pages 58-79, June.
    2. Barbos, Andrei & Hartman, John, 2023. "Reputational effects on third-party agents: A study of the market for fine and rare wines," Journal of Economic Behavior & Organization, Elsevier, vol. 208(C), pages 359-372.
    3. Gures, Nuriye & Inan, Hilal & Arslan, Seda, 2018. "Assessing the self-service technology usage of Y-Generation in airline services," Journal of Air Transport Management, Elsevier, vol. 71(C), pages 215-219.
    4. Du, Wen-Bo & Zhang, Ming-Yuan & Zhang, Yu & Cao, Xian-Bin & Zhang, Jun, 2018. "Delay causality network in air transport systems," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 118(C), pages 466-476.
    5. Madžarević, Aleksandar & Ivezić, Dejan & Živković, Marija & Tanasijević, Miloš & Ivić, Milica, 2018. "Assessment of vulnerability of natural gas supply in Serbia: State and perspective," Energy Policy, Elsevier, vol. 121(C), pages 415-425.
    6. Li, Tao & Wan, Yan, 2019. "Estimating the geographic distribution of originating air travel demand using a bi-level optimization model," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 131(C), pages 267-291.

    More about this item

    Keywords

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    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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