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Comunicarea si Relatii Publice la nivelul Organizatiei - Communication and Public Relations within the Organization (Romanian version)


  • Lecturer Ph.D. Antonio SANDU

    () (Lecturer Ph.D. at Faculty of Law, Mihail Kogalniceanu University, Iasi, Substitute Lecturer Ph.D. at Al. I. Cuza University, Iasi and Researcher at Lumen Research Center in Humanistic Sciences, Romania)

  • Simona PONEA

    () (Researcher Assistent at Lumen Research Center in Humanistic Sciences Iasi, Romania)

  • Oana BRADU
  • Bianca VLASA


Classical communication scheme can be considered a process that involves wo or more persons, aimed in the proces of transfering of information. Information is encoded in the signs, which are generally entirely arbitrary in relation to what they signify. A word does not describe everything, always left something to say. General Semantics is a practice designed to release from the constraints of formal language, governed by the laws of Aristotelian logic. Basic features of communication and public relations are: Working in multidisciplinary teamsProfessional Development Interactive Communication Interpersonal Communication Planning your own activity Making materials Organization of events Organization of integrated campaigns Evaluation of effectiveness of public relations programs Participate in effective communication in organization Maintaining relations with the media Preparation of working meetings During this course students will learn basic elements of communication and public relations within organisations, and also how to manage all the instruments related to public relations.

Suggested Citation

  • Lecturer Ph.D. Antonio SANDU & Simona PONEA & Oana BRADU & Bianca VLASA, 2010. "Comunicarea si Relatii Publice la nivelul Organizatiei - Communication and Public Relations within the Organization (Romanian version)," Centrul de training - Training Center Journal, Editura Lumen, Department of Economics, vol. 4, pages 3-89, June.
  • Handle: RePEc:lum:rev7rl:v:4:y:2010:i::p:3-89

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    Organizational Development; supervise; brand development;

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • I20 - Health, Education, and Welfare - - Education - - - General
    • I22 - Health, Education, and Welfare - - Education - - - Educational Finance; Financial Aid


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