The McChicken Phenomenon: How Has English Become a Prevalent Language among Kuwaiti Youths?

The worldwide influence of the English language is undeniable, given its common use in various forms of international entertainment, social media, the Internet, and so on. English has affected many countries’ languages, and Kuwaiti Arabic is no exception, as evidenced by the so-called “McChicken†phenomenon. This phenomenon refers to the widespread use of English by young Kuwaitis who have low proficiency in Kuwaiti Arabic. However, despite the everyday use of the term in colloquial speech, the phenomenon has remained underexplored. In light of the above, this study investigates the development of the “McChicken†phenomenon. Through an online questionnaire survey and audio-recorded interviews, this study uncovers how Kuwait’s young generation came to rely heavily on code-switching in their communication. This study makes a significant contribution to the literature because it sheds light on this pervasive and rapidly spreading, yet barely understood phenomenon. Further, this study delves into a topic that highlights cross-cultural identities and perspectives.