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Managing the Business of Social Technologies


  • Jeretta Horn Nord

    (Oklahoma State University, USA)


A greater number of consumers use social technologies-social media, social networking, and social relevance-than organizations. Economically, however, companies have much to gain by taking the plunge. Results show that organizations that have made the effort to increase their knowledge and build social technology platforms have experienced astounding results. The purpose of this article is to discuss social technology categories and present a strategy for knowledge management so that organizations may successfully implement these technologies. A huge growth is expected in the number of companies whose management will make a decision or have already made a decision to develop social technology platforms in the near future. This article provides a straight forward approach accompanied by examples of real companies who have used social technologies and experienced real returns–many in the millions of dollars. The intention is to provide a concise, up-to-date social technologies knowledge management guide.

Suggested Citation

  • Jeretta Horn Nord, 2013. "Managing the Business of Social Technologies," International Journal of Management, Knowledge and Learning, International School for Social and Business Studies, Celje, Slovenia, vol. 2(2), pages 255-267.
  • Handle: RePEc:isv:jouijm:v:2:y:2013:i:2:p:255-267

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    References listed on IDEAS

    1. Katz, Jerome A., 2003. "The chronology and intellectual trajectory of American entrepreneurship education: 1876-1999," Journal of Business Venturing, Elsevier, vol. 18(2), pages 283-300, March.
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