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Value Cocreation and Service Systems (Re)Formation: A Service Ecosystems View

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  • Stephen L. Vargo

    (Shidler College of Business, University of Hawai`i at Manoa, Honolulu, Hawaii 96822)

  • Melissa Archpru Akaka

    (Daniels College of Business, University of Denver, Denver, Colorado 80208)

Abstract

This article explores a service-dominant (S-D) logic, service-ecosystems approach to studying value cocreation and the (re)formation of service systems. We outline the central premises of S-D logic and elaborate the concept of a service ecosystem to propose a framework that focuses on resource integration as a central means for connecting people and technology within and among service systems. This ecosystems view emphasizes the social factors that influence, and are influenced by, service-for-service exchange. We draw on systems theory and a structurational model of technology to underscore the importance of networks of actors, as well as institutions--e.g., rules, social norms--as critical components of service systems. We argue that this service-ecosystems framework provides a robust and dynamic approach for studying resource integration, value cocreation, and the (re)formation of service systems, and provides important insights for systematically innovating service.

Suggested Citation

  • Stephen L. Vargo & Melissa Archpru Akaka, 2012. "Value Cocreation and Service Systems (Re)Formation: A Service Ecosystems View," Service Science, INFORMS, vol. 4(3), pages 207-217, September.
    • Handle: RePEc:inm:orserv:v:4:y:2012:i:3:p:207-217
    DOI: 10.1287/serv.1120.0019
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    Cited by:

    1. Abid, Muhammad Farrukh & Shamim, Amjad & Thaichon, Park & Quach, Sara & Siddique, Junaid, 2025. "Designing an information technology-enabled framework in the retail service ecosystem," Technological Forecasting and Social Change, Elsevier, vol. 215(C).
    2. Daniel Beverungen & Jens Pöppelbuss & Simon Hemmrich & Taskeen Iqbal, 2025. "Service Through Communication: Conceptualizing Service Systems with Luhmann’s Systems Theory," Working Papers Dissertations 150, Paderborn University, Faculty of Business Administration and Economics.
    3. Colin Donaldson & Robert Newbery & Jasmina Berbegal Mirabent & Andreas Kallmuenzer, 2025. "Decoding value exchange in entrepreneurial ecosystems through a service-dominant lens," Small Business Economics, Springer, vol. 64(3), pages 1057-1081, March.
    4. Rolf Findsrud & Martin Hanssen & David Sörhammar, 2025. "Toward a theory of sustainable resource integration," AMS Review, Springer;Academy of Marketing Science, vol. 15(1), pages 142-156, June.
    5. Christian Bartelheimer & Daniel Heinz & Sarah Hönigsberg & Dominik Siemon & Mahei Manhai Li & Timo Strohmann & Jens Poeppelbuss & Christoph Peters, 2025. "Conceptualizing hybrid intelligent service ecosystems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-27, December.
    6. Roman Welden & Michael Haenlein & Kelly Hewett & Keith Marion Smith & John Hulland, 2025. "Quest for insights: Leveraging data from the video game ecosystem in marketing," Journal of the Academy of Marketing Science, Springer, vol. 53(4), pages 1135-1156, July.
    7. Hikaru Goto & H. M. Belal & Kunio Shirahada, 2025. "Value co-destruction causing customers to stop service usage: a topic modelling analysis of dental service complaint data," Annals of Operations Research, Springer, vol. 348(3), pages 1691-1711, May.

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