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Value Cocreation and Service Systems (Re)Formation: A Service Ecosystems View

Author

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  • Stephen L. Vargo

    (Shidler College of Business, University of Hawai`i at Manoa, Honolulu, Hawaii 96822)

  • Melissa Archpru Akaka

    (Daniels College of Business, University of Denver, Denver, Colorado 80208)

Abstract

This article explores a service-dominant (S-D) logic, service-ecosystems approach to studying value cocreation and the (re)formation of service systems. We outline the central premises of S-D logic and elaborate the concept of a service ecosystem to propose a framework that focuses on resource integration as a central means for connecting people and technology within and among service systems. This ecosystems view emphasizes the social factors that influence, and are influenced by, service-for-service exchange. We draw on systems theory and a structurational model of technology to underscore the importance of networks of actors, as well as institutions--e.g., rules, social norms--as critical components of service systems. We argue that this service-ecosystems framework provides a robust and dynamic approach for studying resource integration, value cocreation, and the (re)formation of service systems, and provides important insights for systematically innovating service.

Suggested Citation

  • Stephen L. Vargo & Melissa Archpru Akaka, 2012. "Value Cocreation and Service Systems (Re)Formation: A Service Ecosystems View," Service Science, INFORMS, vol. 4(3), pages 207-217, September.
    • Handle: RePEc:inm:orserv:v:4:y:2012:i:3:p:207-217
    DOI: 10.1287/serv.1120.0019
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