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Service-Dominant Logic as a Foundation for Service Science: Clarifications

Author

Listed:
  • Stephen L. Vargo

    (University of Hawaii at Manoa, 2404 Maile Way, Honolulu, HI 96822, USA)

  • Melissa Archpru Akaka

    (University of Hawaii at Manoa, 2404 Maile Way, Honolulu, HI 96822, USA)

Abstract

Service science is an emerging discipline concerned with the evolution, interaction, and reciprocal cocreation of value among service systems (Maglio and Spohrer [Maglio, P. P., J. Spohrer. 2008. Fundamentals of Service Science. Journal of the Academy of Marketing Science 36 (1) 18-20.]; Spohrer et al. [Spohrer, J., S. Vargo, N. Caswell, P. Maglio. 2008. The Service System is the Basic Abstraction of Service Science. 41st Annual HICSS Conference Proceedings .]). Service-dominant (S-D) logic (Vargo and Lusch [Vargo, S., R. F. Lusch. 2004a. Evolving to a New Dominant Logic for Marketing. Journal of Marketing 68 (1) 1-17.] [Vargo, S., R. F. Lusch. 2008. Service-Dominant Logic: Continuing the Evolution. Journal of the Academy of Marketing Science 36 (1) 1-10.]) is an alternative to the traditional, goods-dominant (G-D) paradigm for understanding economic exchange and value creation. This service-centered view is based on the idea that service - the application of competences for the benefit of another - is the basis of all exchange. S-D logic has been identified as an appropriate philosophical foundation for the development of service science (Maglio et al. [Maglio, P. P., S. L. Vargo, N. Caswell, J. Spohrer, 2009. The Service System is the Basic Abstraction of Service Science. Information Systems and e-business Management (in press).]). However, perhaps partly because S-D logic is first necessarily encountered through the G-D logic paradigm to which it runs counter, it is sometimes misinterpreted and thus misrepresented. This paper discusses S-D logic as a foundation for service science by reviewing the foundational premises of S-D logic and clarifying several misinterpretations related to (1) the S-D logic meaning of "service," (2) the role of service in economic exchange, and (3) the nature of value cocreation. Drawing on these clarifications, implications of an S-D logic foundation for service science are proposed. [ Service Science , ISSN 2164-3962 (print), ISSN 2164-3970 (online), was published by Services Science Global (SSG) from 2009 to 2011 as issues under ISBN 978-1-4276-2090-3.]

Suggested Citation

  • Stephen L. Vargo & Melissa Archpru Akaka, 2009. "Service-Dominant Logic as a Foundation for Service Science: Clarifications," Service Science, INFORMS, vol. 1(1), pages 32-41, March.
    • Handle: RePEc:inm:orserv:v:1:y:2009:i:1:p:32-41
    DOI: 10.1287/serv.1.1.32
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    Cited by:

    1. Suvrat Dhanorkar & Karen Donohue & Kevin Linderman, 2021. "Online Business-to-Business Markets for Industrial Product Reuse: Evidence from an Operational Policy Change," Manufacturing & Service Operations Management, INFORMS, vol. 23(6), pages 1373-1397, November.
    2. Philipp Hansmeier & Jannika Marie Schäfer & Philipp zur Heiden, 2026. "Artificial intelligence in digital service ecosystems—Towards a taxonomy and archetypes," Electronic Markets, Springer;IIM University of St. Gallen, vol. 36(1), pages 1-25, December.
    3. Vita Nurul Fathya & Gunawan Ari Nursanto & Rasona Sunara Akbar, 2025. "Public E-service Value Co-creation to Increase Citizen Well-being," Public Organization Review, Springer, vol. 25(2), pages 751-772, June.
    4. Kate Karniouchina & Kumar Sarangee & Carol Theokary & Raoul Kübler, 2022. "The Impact of the COVID-19 Pandemic on Restaurant Resilience: Lessons, Generalizations, and Ideas for Future Research," Service Science, INFORMS, vol. 14(2), pages 121-138, June.
    5. Shih-Ling Kuo & Chun-Liang Chen, 2024. "Exploring Service Innovation in Cultural and Creative Blocks from the Perspective of Value Resonance," SAGE Open, , vol. 14(4), pages 21582440241, November.
    6. Corinne Rochette & Anne Sophie Michallet & Stéphanie Malartre-Sapienza & Sophie Rodier, 2021. "Telephone follow-up of oncology patients: the contribution of the nurse specialist for a Service-Dominant Logic in hospital," Post-Print hal-03265425, HAL.

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