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Improving Interorganizational Effectiveness through Voice Mail Facilitation of Peer-to-Peer Relationships

Author

Listed:
  • Mary R. Lind

    (School of Business and Economics, NCA&T State University, Greensboro, North Carolina 27411)

  • Robert W. Zmud

    (College of Business, Florida State University, Tallahassee, Florida 32306-1042)

Abstract

This study examines the impact of the introduction of voice mail on (1) the effectiveness of the interorganizational relationship between a manufacturing firm and its network of dealerships and (2) the sales performance of these dealerships. As voice mail was introduced into two of five sales regions, this trial intervention provided an opportunity to assess these organizational impacts using a quasi-experimental research design. The results indicate that voice mail enhanced interorganizational effectiveness as measured by dealership sales performance in two primary ways: directly, due to the store and forward nature of voice mail; and indirectly, due to improved interorganizational relationships between the manufacturer’s field representatives and the dealerships’ sales managers enabled by the more effective use of written communication media. The study also demonstrates the importance, when examining the organizational impacts of information technology, of devising data-gathering procedures which tightly link the functionality of the technology being examined to specific organizational processes.

Suggested Citation

  • Mary R. Lind & Robert W. Zmud, 1995. "Improving Interorganizational Effectiveness through Voice Mail Facilitation of Peer-to-Peer Relationships," Organization Science, INFORMS, vol. 6(4), pages 445-461, August.
    • Handle: RePEc:inm:ororsc:v:6:y:1995:i:4:p:445-461
    DOI: 10.1287/orsc.6.4.445
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    Cited by:

    1. Martha L. Maznevski & Katherine M. Chudoba, 2000. "Bridging Space Over Time: Global Virtual Team Dynamics and Effectiveness," Organization Science, INFORMS, vol. 11(5), pages 473-492, October.
    2. Craig Boardman & Barry Bozeman, 2006. "Implementing a 'bottom-up,' multi-sector research collaboration: The case of the Texas air quality study," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 15(1), pages 51-69.
    3. Alain Pinsonneault & Kenneth L. Kraemer, 2002. "Exploring the Role of Information Technology in Organizational Downsizing: A Tale of Two American Cities," Organization Science, INFORMS, vol. 13(2), pages 191-208, April.
    4. Kolloge, Konstantin, 2009. "Die Messung des Kooperationserfolges in der empirischen Forschung: Ergebnisse einer Literaturstudie," Arbeitspapiere 76, University of Münster, Institute for Cooperatives.

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