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A Practitioner’s Guide to Best Practices in Data Visualization

Author

Listed:
  • Jeffrey D. Camm

    (School of Business, Wake Forest University, Winston-Salem, North Carolina 27109)

  • Michael J. Fry

    (Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, Ohio 45221)

  • Jeffrey Shaffer

    (Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, Ohio 45221)

Abstract

Data visualization is the process of visualizing data through tables, charts, graphs, maps, and other visual aids. Data visualization is often thought of as a descriptive tool, but it is also important for use in predictive and prescriptive analytics. It serves as a tool for descriptive data exploration, but also for communicating insights from data and from analytical models. In this tutorial, we provide a concise discussion of best practices for data visualization for effective communication.

Suggested Citation

  • Jeffrey D. Camm & Michael J. Fry & Jeffrey Shaffer, 2017. "A Practitioner’s Guide to Best Practices in Data Visualization," Interfaces, INFORMS, vol. 47(6), pages 473-488, December.
    • Handle: RePEc:inm:orinte:v:47:y:2017:i:6:p:473-488
    DOI: 10.1287/inte.2017.0916
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    References listed on IDEAS

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    1. C Keller & J Kros, 2000. "Teaching communication in an MBA operations research/management science course," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 51(12), pages 1433-1439, December.
    2. Robert E. Levasseur, 1991. "People Skills: Effective Communication—A Critical Skill for MS/OR Professionals," Interfaces, INFORMS, vol. 21(2), pages 22-24, April.
    3. Robert E. Levasseur, 2013. "People Skills: Developing Soft Skills—A Change Management Perspective," Interfaces, INFORMS, vol. 43(6), pages 566-571, December.
    4. Gene Woolsey, 1979. "The Fifth Column---An Exemplary Essay on Communication or Corporate Style, Corporate Substance, & The Sting," Interfaces, INFORMS, vol. 9(3), pages 10-12, May.
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    Cited by:

    1. Olivera Marjanovic & Greg Patmore & Nikola Balnave, 2023. "Visual Analytics: Transferring, Translating and Transforming Knowledge from Analytics Experts to Non-technical Domain Experts in Multidisciplinary Teams," Information Systems Frontiers, Springer, vol. 25(4), pages 1571-1588, August.

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