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Examining User Switch between Mobile Stores: A Push-Pull-Mooring Perspective

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  • Tao Zhou

    (School of Management, Hangzhou Dianzi University, Hangzhou, China)

Abstract

Retaining users and curbing their switching behavior are critical issues for mobile stores. Drawing on the push-pull-mooring (PPM) model, this research identified the factors affecting user switches between mobile stores. The push factors include dissatisfaction with system quality, information quality and service quality. The pull factor is alternative attractiveness. The mooring factors include switching costs and social influence. The results indicated that user switches receive influences from all three kinds of factors. Hence mobile stores need to be concerned with the effects of push, pull and mooring factors in order to curb users' switching behavior.

Suggested Citation

  • Tao Zhou, 2016. "Examining User Switch between Mobile Stores: A Push-Pull-Mooring Perspective," Information Resources Management Journal (IRMJ), IGI Global, vol. 29(2), pages 1-13, April.
    • Handle: RePEc:igg:rmj000:v:29:y:2016:i:2:p:1-13
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IRMJ.2016040101
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    Cited by:

    1. Heng Xu & Jingru Wang & Zhaodan Tai & Hao-Chiangkoong Lin, 2021. "Empirical Study on the Factors Affecting User Switching Behavior of Online Learning Platform Based on Push-Pull-Mooring Theory," Sustainability, MDPI, vol. 13(13), pages 1-16, June.
    2. Long Chen & Chenglu Yang & Peng Jing & Qifen Zha & Xingyue Wang & Weichao Wang, 2023. "Are they willing to switch from non-driving to driving? An exploratory study among Chinese older people," Transportation, Springer, vol. 50(4), pages 1125-1163, August.
    3. Cheolho Yoon & Dongsup Lim, 2021. "Customers’ Intentions to Switch to Internet-Only Banks: Perspective of the Push-Pull-Mooring Model," Sustainability, MDPI, vol. 13(14), pages 1-20, July.
    4. Hilda Hilmiyati-Mas’adah & Achmad Sudiro & Fatchur Rohman & Agung Yuniarinto & Dzikri Firmansyah Hakam & Herry Nugraha, 2023. "Assessing the Impact of Urban Lifestyle and Consumption Values on Conversion Intention: A Study towards Energy Sustainability," Sustainability, MDPI, vol. 15(8), pages 1-18, April.
    5. Qing Ye & Rongting Zhou & Muhammad Azfar Anwar & Ahmad Nabeel Siddiquei & Fahad Asmi, 2020. "Entrepreneurs and Environmental Sustainability in the Digital Era: Regional and Institutional Perspectives," IJERPH, MDPI, vol. 17(4), pages 1-21, February.

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