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Unlocking Social Media and User Generated Content as a Data Source for Knowledge Management

Author

Listed:
  • James Meneghello

    (Optika Solutions, West Perth, Australia)

  • Nik Thompson

    (Curtin University, Perth, Australia)

  • Kevin Lee

    (Deakin University, Victoria, Australia)

  • Kok Wai Wong

    (Murdoch University, Murdoch, Australia)

  • Bilal Abu-Salih

    (The University of Jordan, Amman, Jordan)

Abstract

The pervasiveness of social media and user-generated content has triggered an exponential increase in global data. However, due to collection and extraction challenges, data in embedded comments, reviews and testimonials are largely inaccessible to a knowledge management system. This article describes a KM framework for the end-to-end knowledge management and value extraction from such content. This framework embodies solutions to unlock the potential of UGC as a rich, real-time data source. Three contributions are described in this article. First, a method for automatically navigating webpages to expose UGC for collection is presented. This is evaluated using browser emulation integrated with automated collection. Second, a method for collecting data without any a priori knowledge of the sites is introduced. Finally, a new testbed is developed to reflect the current state of internet sites and shared publicly to encourage future research. The discussion benchmarks the new algorithm alongside existing techniques, providing evidence of the increased amount of UGC data extracted.

Suggested Citation

  • James Meneghello & Nik Thompson & Kevin Lee & Kok Wai Wong & Bilal Abu-Salih, 2020. "Unlocking Social Media and User Generated Content as a Data Source for Knowledge Management," International Journal of Knowledge Management (IJKM), IGI Global, vol. 16(1), pages 101-122, January.
    • Handle: RePEc:igg:jkm000:v:16:y:2020:i:1:p:101-122
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    Cited by:

    1. Jain, Lokesh, 2022. "An entropy-based method to control COVID-19 rumors in online social networks using opinion leaders," Technology in Society, Elsevier, vol. 70(C).
    2. Ahmad M. Alghamdi & Salvatore Flavio Pileggi & Osama Sohaib, 2023. "Social Media Analysis to Enhance Sustainable Knowledge Management: A Concise Literature Review," Sustainability, MDPI, vol. 15(13), pages 1-30, June.
    3. Hajir Al-Mawali & Kamla Ali Al-Busaidi, 2022. "Knowledge Sharing Through Enterprise Social Media in a Telecommunications Context," International Journal of Knowledge Management (IJKM), IGI Global, vol. 18(1), pages 1-27, January.
    4. Tori Reddy DODLA & Laura Ann JONES, 2023. "Identifying knowledge management strategies for knowledge management systems," Access Journal, Access Press Publishing House, vol. 4(2), pages 261-277, March.

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