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How Consumer Attitudes Improve Repurchase Intention

Author

Listed:
  • Donald Amoroso

    (Auburn University at Montgomery, Montgomery, Alabama, USA)

  • Pajaree Ackaradejruangsri

    (College of International Management, Ritsumeikan Asia Pacific University, Beppu, Ōita, Japan)

Abstract

In this research, we study factors such as perceived ease of use, perceived usefulness and personal innovativeness in order to understand the consumer attitude construct to affect loyalty, satisfaction and repurchasing intention of mobile wallet applications in Thailand. We developed a research model based upon previous research where we propose and examine seven constructs. In general, thirteen out of fifteen hypotheses are supported by variables related to mobile technology adoption, usage and retention with the 461 Thai consumers sampled. Personal innovativeness, perceived usefulness, and perceived ease of use strongly loaded on consumer attitudes for mobile wallet applications as originally hypothesized. It was found that consumer attitudes are the key factor that drives satisfaction, increases loyalty and improves repurchase intention of mobile wallet applications in Thailand.

Suggested Citation

  • Donald Amoroso & Pajaree Ackaradejruangsri, 2017. "How Consumer Attitudes Improve Repurchase Intention," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 9(3), pages 38-61, July.
    • Handle: RePEc:igg:jesma0:v:9:y:2017:i:3:p:38-61
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    Cited by:

    1. Donald Amoroso & Ricardo Lim & Francisco L. Roman, 2021. "The Effect of Reciprocity on Mobile Wallet Intention: A Study of Filipino Consumers," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(2), pages 57-83, April.
    2. Donald Amoroso & Ricardo Lim & Jialiang Lei & Anupriya Saxena, 2023. "A Study of Satisfaction and Loyalty for Continuance Intention of Mobile Wallet in India," International Journal of E-Adoption (IJEA), IGI Global, vol. 15(1), pages 1-18, January.
    3. Egemen Hopalı & Özalp Vayvay & Zeynep Tuğçe Kalender & Deniz Turhan & Ceyda Aysuna, 2022. "How Do Mobile Wallets Improve Sustainability in Payment Services? A Comprehensive Literature Review," Sustainability, MDPI, vol. 14(24), pages 1-30, December.
    4. Grover, Purva & Kar, Arpan Kumar, 2020. "User engagement for mobile payment service providers – introducing the social media engagement model," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).

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