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The Impact of Chatbots in Driving Digital Transformation

Author

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  • Hyrmet Mydyti

    (South East European University, North Macedonia)

  • Arbana Kadriu

    (South East European University, North Macedonia)

Abstract

Digital transformation is the process of consuming digital technologies that drives business improvements and customer experience. Artificial intelligence plays a crucial role in businesses' digital transformation agendas. Technologies and algorithms are an important perspective in the implementation of chatbots. AI chatbots use natural language processing technology and offer solutions for modernizing traditional business processes. The key advantage of the implementation of chatbots in different domains is the impact by improving customers' experience and reducing costs. Chatbots are pieces of software that simulate human conversation through voice commands and/or text chats, intending to offer companies an approach on how to use this software to revolutionize their businesses. The aim of this paper is the analysis of the evaluation criteria; the study of insights into how chatbots can be implemented in the domains of banking, e-commerce, tourism, and call centres; and the discussion of some benefits and challenges of chatbots in driving the digital transformation of businesses.

Suggested Citation

  • Hyrmet Mydyti & Arbana Kadriu, 2021. "The Impact of Chatbots in Driving Digital Transformation," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 13(4), pages 88-104, October.
    • Handle: RePEc:igg:jesma0:v:13:y:2021:i:4:p:88-104
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    Cited by:

    1. Mydyti Hyrmet & Kadriu Arbana & Pejic Bach Mirjana, 2023. "Using Data Mining to Improve Decision-Making: Case Study of A Recommendation System Development," Organizacija, Sciendo, vol. 56(2), pages 138-154, May.

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