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Enhancing sustainable mobility through a multimodal platform: would travellers pay for it?

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  • Sophie Dantan
  • Julie Bulteau
  • Isabelle Nicolaï

Abstract

Building a multimodal information platform constitutes a disruptive innovation, which can enhance the use of sustainable travel modes and reduce the negative externalities of car use. This eco-innovation will change the structures of the market and induce changes in behaviour. From a web-based survey conducted in the Plateau de Saclay - an area located 20 km south of Paris, very affected by congestion - travellers' willingness to pay (WTP) for such a platform was investigated. In particular, a multinomial logit with unobserved heterogeneity in general WTP was estimated to determine marginal WTP for the potential services that could be provided by the platform. The results show that the price of access to the information platform and its various services is an important variable but cannot be considered the only determinant of the intention to use it. We present a new research model of user acceptance of an eco-innovation. Based on a use behaviour analysis, we highlight several aspects to consider such as the facilitating conditions and moderator variables, the performance expectancy of the platform measured in spheres of activity and travel time, effort expectancy and social influence.

Suggested Citation

  • Sophie Dantan & Julie Bulteau & Isabelle Nicolaï, 2017. "Enhancing sustainable mobility through a multimodal platform: would travellers pay for it?," International Journal of Sustainable Development, Inderscience Enterprises Ltd, vol. 20(1/2), pages 33-55.
    • Handle: RePEc:ids:ijsusd:v:20:y:2017:i:1/2:p:33-55
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    Cited by:

    1. Rodrigo Gandia & Fabio Antonialli & Julia Oliveira & Joel Sugano & Isabelle Nicolaï & Izabela Cardoso Oliveira, 2021. "Willingness to use MaaS in a developing country," Post-Print hal-03687590, HAL.
    2. Rodrigo Gandia & Julia Oliveira & Fabio Antonialli & Joel Sugano & Isabelle Nicolaï & Izabela Cardoso Oliveira, 2019. "Consumer Predisposition And Behavior Towards Mobility-As-A-Service Among University Students In A Developing Country," Post-Print halshs-03687634, HAL.
    3. Rémy Le Boennec & Isabelle Nicolaï & Pascal da Costa, 2018. "Implementing a two-step decision-aid tool for the assessment of new mobility offers in a spatial framework," Post-Print halshs-01942700, HAL.
    4. Le Boennec, Rémy & Nicolaï, Isabelle & Da Costa, Pascal, 2019. "Assessing 50 innovative mobility offers in low-density areas: A French application using a two-step decision-aid method," Transport Policy, Elsevier, vol. 83(C), pages 13-25.
    5. Isabelle Nicolaï & Rémy Le Boennec, 2018. "Smart mobility providing smart cities," Post-Print halshs-01794612, HAL.

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