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Intention to implement green hotel practices: evidence from Indian hotel industry

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  • Vivek Kumar Verma
  • Bibhas Chandra

Abstract

The present investigation adds to the sustainability dimension through examining the managerial intention to implement green hotel practices. Data were collected conveniently from the sample of 285 hotel managers using structured questionnaire. The model was developed and analysed by means of measurement and structural model applying statistical analysis software SPSS V.20 % AMOS V.21. The Results predicted that customers' attitude and environmental concern significantly and positively influence the managerial intention to implement green hotel practices. This study suggested that apart from economic factors, behavioural factors such as customers' attitude and employees' environmental concern are also critical in greening the business process. Additionally, as compared to developed nations, this study provides some useful managerial insights on the implementation of green hotel practices, which is at the emerging state in India.

Suggested Citation

  • Vivek Kumar Verma & Bibhas Chandra, 2018. "Intention to implement green hotel practices: evidence from Indian hotel industry," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 11(1), pages 24-41.
    • Handle: RePEc:ids:ijmpra:v:11:y:2018:i:1:p:24-41
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    Citations

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    Cited by:

    1. Emel Yarimoglu & Tugrul Gunay, 2020. "The extended theory of planned behavior in Turkish customers' intentions to visit green hotels," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1097-1108, March.
    2. Baljit Kaur, 2021. "A Study of Barriers to Environmentally Sustainable Practices in Hotel Businesses in Punjab, India: Preliminary Findings," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 14(1), pages 71-86.
    3. María M. Serrano-Baena & Paula Triviño-Tarradas & Carlos Ruiz-Díaz & Rafael E. Hidalgo Fernández, 2020. "Implications of BREEAM Sustainability Assessment on the Design of Hotels," Sustainability, MDPI, vol. 12(16), pages 1-13, August.
    4. Sujood, Hamid & Sheeba, Hamid & Bano, Naseem, 2021. "Intention to visit eco-friendly destinations for tourism experiences: An extended theory of planned behavior," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 9(4), pages 343-364.
    5. He, Jun & Huang, Zilong & Mishra, Arunodaya Raj & Alrasheedi, Melfi, 2021. "Developing a new framework for conceptualizing the emerging sustainable community-based tourism using an extended interval-valued Pythagorean fuzzy SWARA-MULTIMOORA," Technological Forecasting and Social Change, Elsevier, vol. 171(C).

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