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Exploring economic and social-psychological factors in explaining farmers' willingness to participate in cooperative alliances

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  • Daniel E. May
  • Graham J. Tate

Abstract

Cooperative alliances are considered as useful business strategies to reduce costs and to increase negotiation power. However, these alliances are not common in some regions of the UK. The paper proposes a new multivariate model based on the theory of planned behaviour to test the hypothesis that the importance that farmers attribute to cooperative alliances is determined by economic and social-psychological variables. Evidence supporting this hypothesis was found from a sample of ex-sugar beet farmers of the West Midlands of the UK. This finding provides an additional explanation for the cooperation failure in this country.

Suggested Citation

  • Daniel E. May & Graham J. Tate, 2011. "Exploring economic and social-psychological factors in explaining farmers' willingness to participate in cooperative alliances," International Journal of Human Rights and Constitutional Studies, Inderscience Enterprises Ltd, vol. 2(4), pages 329-346.
  • Handle: RePEc:ids:ijhrcs:v:2:y:2011:i:4:p:329-346
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    Cited by:

    1. May, Daniel E., 2015. "Behavioural Drivers of Business Competitiveness in Agriculture," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 16(2), June.
    2. Mosad Zineldin & Hisao Fujimoto & Yu Li & Hemant Kassean & Valentina Vasicheva & We Feng Yu, 2015. "Why do both marriages and strategic alliances have over 50% failure rate? A study of relationship quality of strategic alliances in China, Japan and Mauritius," International Journal of Human Rights and Constitutional Studies, Inderscience Enterprises Ltd, vol. 4(1), pages 1-23.

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