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Rewarding in open innovation communities – how to motivate members

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  • Maria J. Antikainen
  • Heli K. Vaataja

Abstract

In order to attract and enhance users' commitment to participate in online open innovation communities, it is important to know what types of motivators are important for the members. Both monetary and non-monetary rewards can be used for motivating participation. In this study we focus on studying the role of rewarding in online open innovation intermediaries. The data was collected by interviews with the community maintainers of three open innovation intermediaries and by a web survey in the communities maintained by them. In the studied communities, the web survey respondents found monetary rewarding important, as well as non-monetary rewarding based on the quality of ideas. According to the maintainers' interviews, combinations of monetary and non-monetary rewarding are important. In addition, we analysed the rewarding mechanisms in 12 open innovation communities. We found that both monetary and non-monetary rewarding methods are used in the studied open innovation intermediaries.

Suggested Citation

  • Maria J. Antikainen & Heli K. Vaataja, 2010. "Rewarding in open innovation communities – how to motivate members," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 11(4), pages 440-456.
    • Handle: RePEc:ids:ijeima:v:11:y:2010:i:4:p:440-456
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    Citations

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    Cited by:

    1. Bagheri, Afsaneh & Chitsazan, Hasti & Ebrahimi, Ashkan, 2019. "Crowdfunding motivations: A focus on donors' perspectives," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 218-232.
    2. Milica SUNDIC & Karl-Heinz LEITNER, 2013. "Crowdsourcing as an Innovation Strategy: A Study on Innovation Platforms in Austria and Switzerland," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(89), pages 55-72, 1st quart.
    3. Eleftherios K. Soleas, 2020. "Leader strategies for motivating innovation in individuals: a systematic review," Journal of Innovation and Entrepreneurship, Springer, vol. 9(1), pages 1-28, December.
    4. Idota, Hiroki & Nakaya, Joji & Tsuji, Masatsugu, 2019. "Why Consumers Commit Voluntarily to Collaborative Innovation with Firms by Using Social Media?: Case of Japanese consumers," 30th European Regional ITS Conference, Helsinki 2019 205183, International Telecommunications Society (ITS).
    5. Ha Ta & Terry L. Esper & Travis Tokar, 2021. "Appealing to the Crowd: Motivation Message Framing and Crowdsourcing Performance in Retail Operations," Production and Operations Management, Production and Operations Management Society, vol. 30(9), pages 3192-3212, September.
    6. Mark Boons & Daan Stam & Harry G. Barkema, 2015. "Feelings of Pride and Respect as Drivers of Ongoing Member Activity on Crowdsourcing Platforms," Journal of Management Studies, Wiley Blackwell, vol. 52(6), pages 717-741, September.
    7. Zhenzhen Zhao & Damien Renard & Mehdi Elmoukhliss & Christine Balague, 2016. "What Affects Creative Performance In Idea Co-Creation: Competitive, Cooperative Or Coopetitive Climate?," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-24, May.
    8. Hossain, Mokter, 2018. "Motivations, challenges, and opportunities of successful solvers on an innovation intermediary platform," Technological Forecasting and Social Change, Elsevier, vol. 128(C), pages 67-73.
    9. Tuba Bakici & Esteve Almirall & Jonathan Wareham, 2011. "Motives for Participation in On-Line Open Innovation Platforms," DRUID Working Papers 11-14, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
    10. Prpić, John, 2017. "Next Generation Crowdsourcing for Collective Intelligence," SocArXiv juqk6, Center for Open Science.

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