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A Strategic Analysis Of Collective Urban Transport In Spain Using The Five Forces Model / Un Análisis Estratégico De Transporte Urbano Colectivo En España Usando Elmodelo De Las Cinco Fuerzas

Listed author(s):
  • Gómez Ortega, Alba


    (Universidad Rey Juan Carlos (España))

  • Delgado Jalón, M. Luisa


    (Universidad Rey Juan Carlos (España))

  • Rivero Menéndez, José Ángel


    (Universidad Rey Juan Carlos (España))

Registered author(s):

    The transport sector in Spain is a branch of economic activity which is already of great importanceaccording to its own invoicing, value added and occupation figures, in addition to its indirect economic effects. It has an additional strategic value for economic policy, since it constitutes a fundamental part ofthe cost of placing products on increasing markets in a competitive manner. The mobility and trans-portation of passengers in cities in turn plays an essential role in the economic and social activity. All of these reasons, in addition to the recent significant problems of ustainability which this priority sector is currently confronting in all aspects, justify an interest in a study which attempts to obtaina profile of this public service by using a strategic analysis through the application of the traditional Porter Five Forces Model. The application of this model will allow us to obtain a general strategic vision which, when combined with a maturity analysis, ill provide a more in-depth knowledge of the object under study, that will serve as a basis for subsequent analyses of the collective urban public transport service. / El sector del transporte en España es una rama de la actividad económica que tiene ya una gran importan-cia por sus propias cifras de facturación, valor añadido y ocupación, así como por sus efectos económicosindirectos. Tiene un valor estratégico añadido para la política económica por constituir una parte fun-damental del coste de colocación de los productos de forma competitiva en mercados cada vez másamplios. A su vez, la movilidad y el transporte de viajeros en las ciudades tienen un papel esencialen la vertebración económica y social de estas. Todas estas razones, además de los recientes y significativos problemas de sostenibilidad que, desde todas sus vertientes, está teniendo hoy en día estesector prioritario, justifican el interés de este estudio que trata de obtener un perfil de este serviciopúblico mediante un análisis estratégico del mismo, aplicando el modelo tradicional de las Cinco Fuerzas de Porter. La aplicación de este modelo nos permitirá obtener la visión estratégica general que, complementada con un análisis de madurez, facilitará un conocimiento más profundo del sector objetode estudio que sirva de base para posteriores análisis sobre el servicio público del transporte urbanocolectivo.

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    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 20 (2014)
    Issue (Month): 1 ()
    Pages: 5-15

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    Handle: RePEc:idi:jiedee:v:20:y:2014:i:1:p:5-15
    Contact details of provider: Postal:
    Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España

    Phone: (+34) 986812473
    Fax: (+34) 986812401
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