Professional Education Reform in Colleges and Universities and Cultivation of College Students' Innovation and Entrepreneurship Consciousness: Taking Major of E-commerce as an Example

As e-commerce continues to develop, many colleges and universities have reformed their talent training accordingly. In particular, Shenzhen Tourism College of Jinan University has conducted continuous and in-depth exploration of the training mode established for e-commerce professionals. By interviewing previous graduates and tracing their career trajectories, this paper explored the adaptability of the existing talent training model to social demand, and summarized the talent training approaches that meet market demand. With Shenzhen Qianhai Patozon Network Technology Co., Ltd. as a study case, e-commerce graduates and the top management were interviewed to obtain insights into the professional knowledge and skill learning experience of senior executives at college. In addition, the influence of undergraduate talent training on the formation of innovation and entrepreneurship consciousness was discussed. Finally, corresponding measures and suggestions were proposed for enhancing the talent training plan and reforming the e-commerce major.