Academic Administration Strategies of Basic Education Schools under Pattani Primary Educational Service Area Office 3

This mixed-method research aimed to- 1) study the context of academic administration; 2) develop academic administration strategies; and 3) evaluate academic administration strategies of basic education institutions under the Office of Pattani Primary Educational Service Area 3. The study followed three steps- Step 1- study the context of academic administration. The sample consisted of 201 school administrators, teachers, and instructors from 67 schools. The questionnaire was used as the research instrument with a reliability of 0.981. Data were analyzed using statistics, means, standard deviations, and needs ranking index, and interview forms. The sample consisted of 18 school administrators, teachers, and instructors. Step 2- develop academic administration strategies by interviewing 10 school administrators, teachers, and instructors from 5 schools that have achieved excellent academic administration and have implemented educational policy. The results of the internal and external environmental analysis were analyzed using McKinsey's internal environmental factor analysis model and pestle analysis for external environmental factors. The draft academic administration strategies for the school were developed. Step 3- evaluate the academic administration strategies for appropriateness, feasibility, usefulness, and validity. By 10 strategy experts, the research results found that the context of academic administration of basic education institutions under the Office of the Basic Education Commission, Pattani Primary Educational Service Area 3, in terms of overall administration, academic administration work was at a high level. The highest average score was in evaluation, followed by learning management. Creating academic administration strategies for basic education institutions under the Office of the Basic Education Commission, Pattani Primary Educational Service Area 3. The analysis of the internal and external environments determined 4 strategies- proactive strategies (SO), defensive strategies (ST), corrective strategies (WO), and preventative strategies (WT), totaling 12 strategies. The evaluation of academic administration strategies of basic education institutions under the Office of the Basic Education Commission, Pattani Primary Educational Service Area 3 found that all strategies were appropriate, feasible, useful, correct, and satisfactory. The academic administration strategies in educational institutions under the Office of the Basic Education Commission, Pattani Primary Educational Service Area 3 were at the highest overall level, namely Strategy 1- Developing area-based learning innovations, followed by Strategy 3- Creating a curriculum development system by teachers and communities.