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Mergers And Acquisitions Strategies For Market Penetration In New Countries: The Case Of Alsea Group

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  • José G. VARGAS-HERNÁNDEZ

    () (University Center for Economic and Managerial Economics, University of Guadalajara, Periférico Norte 799 Edif. G.201-7, Núcleo Universitario Los Belenes. Zapopan, Jalisco, 45100, México, Tel: +523337703340 ext. 25685, jgvh0811@yahoo.com,josevargas@cucea.udg.mx)

  • Michelle Ángeles PÉREZ MARTÍNEZ

    (University Center for Economic and Managerial Economics, University of Guadalajara, Periférico Norte 799 Edif. G.201-7, Núcleo Universitario Los Belenes. Zapopan, Jalisco, 45100, México)

Abstract

The principal subject matter of this document is to present the use of mergers and acquisitions as market entry modes, through the international strategy and global standardization. How practical part will be held strategic analysis of Grupo Alsea a Mexican company dedicated to the operation of restaurants in Mexico, Latin America and Spain, will show how it has managed to penetrate the Latin American market and beyond the European market, what were their strategies for penetrating markets in other countries? And how effective are these strategies? Thus, concluding that the use of mergers and acquisitions for Alsea group represented its main strategic key coupled with the synergy of corporate governance, social responsibility, sustainability and development of its employees.

Suggested Citation

  • José G. VARGAS-HERNÁNDEZ & Michelle Ángeles PÉREZ MARTÍNEZ, 2016. "Mergers And Acquisitions Strategies For Market Penetration In New Countries: The Case Of Alsea Group," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(2), pages 55-64, June.
  • Handle: RePEc:hrs:journl:v:viii:y:2016:i:2:p:55-64
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    References listed on IDEAS

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    1. Nadezhda Mikova & Anna Sokolova, 2014. "Global Technology Trends Monitoring: Theoretical Frameworks and Best Practices," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 8(4), pages 64-83.
    2. Irina Krasnopolskaya & Irina Mersiyanova, 2014. "Civil Society as an Environment for Production and Diffusion of Social Innovation," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 8(4), pages 40-53.
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    More about this item

    Keywords

    Acquisitions; Global Standardization; International Strategy; Mergers;

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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