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The Barriers to Millennials Visiting Rouge Urban National Park

Author

Listed:
  • Gillian Ramsay

    (Ted Rogers School of Hospitality and Tourism Management, Ryerson University, 350 Victoria Street, Toronto, ON M5B 2K3, Canada)

  • Rachel Dodds

    (Ted Rogers School of Hospitality and Tourism Management, Ryerson University, 350 Victoria Street, Toronto, ON M5B 2K3, Canada)

  • Daniela Furtado

    (Ted Rogers School of Hospitality and Tourism Management, Ryerson University, 350 Victoria Street, Toronto, ON M5B 2K3, Canada)

  • Yana Mykhayletska

    (Ted Rogers School of Hospitality and Tourism Management, Ryerson University, 350 Victoria Street, Toronto, ON M5B 2K3, Canada)

  • Anna Kirichenko

    (Ted Rogers School of Hospitality and Tourism Management, Ryerson University, 350 Victoria Street, Toronto, ON M5B 2K3, Canada)

  • Mana Majedian

    (Ted Rogers School of Hospitality and Tourism Management, Ryerson University, 350 Victoria Street, Toronto, ON M5B 2K3, Canada)

Abstract

Intensified urbanization has led to more populated cities and less green spaces which are vital to community health, wellbeing and conservation. Rouge Urban National Park in Toronto has recently become Canada’s first urban national park. This park is ideally suited to the millennial population, offering outdoor recreation and green space that this growing market generally desires. There is, however, a lack of research into visitor motivations to urban parks and more specifically millennial motivations. Findings from 280 quantitative surveys found three main barriers to visiting the Urban National Park: distance, transportation, and awareness. The lack of public transport combined with road congestion and fewer millennials owning cars creates issues with accessibility. Poor branding and knowledge through electronic media creates low awareness within a demographic market so tied to technology.

Suggested Citation

  • Gillian Ramsay & Rachel Dodds & Daniela Furtado & Yana Mykhayletska & Anna Kirichenko & Mana Majedian, 2017. "The Barriers to Millennials Visiting Rouge Urban National Park," Sustainability, MDPI, vol. 9(6), pages 1-14, May.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:6:p:904-:d:99866
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    References listed on IDEAS

    as
    1. Jason Byrne & Jennifer Wolch & Jin Zhang, 2009. "Planning for environmental justice in an urban national park," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 52(3), pages 365-392.
    2. D M Hanink & K White, 1999. "Distance Effects in the Demand for Wildland Recreational Services: The Case of National Parks in the United States," Environment and Planning A, , vol. 31(3), pages 477-492, March.
    3. Sjerp de Vries & Robert A Verheij & Peter P Groenewegen & Peter Spreeuwenberg, 2003. "Natural Environments—Healthy Environments? An Exploratory Analysis of the Relationship between Greenspace and Health," Environment and Planning A, , vol. 35(10), pages 1717-1731, October.
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    Cited by:

    1. Luis Manuel Ruiz-Gómez & Julio Navío-Marco & Luisa Fernanda Rodríguez-Hevía, 2018. "Dynamics of digital tourism’s consumers in the EU," Information Technology & Tourism, Springer, vol. 20(1), pages 59-81, December.
    2. Veerkamp, Clara J. & Schipper, Aafke M. & Hedlund, Katarina & Lazarova, Tanya & Nordin, Amanda & Hanson, Helena I., 2021. "A review of studies assessing ecosystem services provided by urban green and blue infrastructure," Ecosystem Services, Elsevier, vol. 52(C).
    3. Ewa Malchrowicz-Mośko & Zuzana Botiková & Joanna Poczta, 2019. "“Because We Don’t Want to Run in Smog”: Problems with the Sustainable Management of Sport Event Tourism in Protected Areas (A Case Study of National Parks in Poland and Slovakia)," Sustainability, MDPI, vol. 11(2), pages 1-20, January.

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