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Research on Risk Assessment of Enterprise Public Opinion in Cross Social Media Context and Sustainable Development Strategies

Author

Listed:
  • Yan Shen

    (School of Management, Jiangsu University, Zhenjiang 212013, China)

  • Shuo Bian

    (School of Management, Jiangsu University, Zhenjiang 212013, China)

  • Xinping Song

    (School of Management, Jiangsu University, Zhenjiang 212013, China)

  • Xia Geng

    (School of Computer Science and Communication Engineering, Jiangsu University, Zhenjiang 212013, China)

Abstract

The integrated development of social media makes enterprise public opinion spread across multiple social platforms. The safety of enterprise public opinion affects the sustainability of enterprise development and social stability. The risk assessment of enterprise public opinion in a cross social media context and sustainable strategies is researched to help enterprises and governments better regulate enterprise public opinion and improve their ability to respond to public opinion. We established an enterprise public opinion risk assessment index system in a cross social media context, and an enterprise public opinion risk assessment model was established by using a combination of the entropy method, TOPSIS, grey relational analysis and Fuzzy C-means method. The research results show that, compared with the context of single social media, the analysis of enterprise public opinion in a cross social media context is more comprehensive and accurate. The risk assessment model of enterprise public opinion proposed in our research is more suitable for the judgment of enterprise public opinion in a cross social media context and can comprehensively and accurately grasp the situation of enterprise public opinion. The management significance of public opinion risk management for the sustainable development of enterprises is also discussed.

Suggested Citation

  • Yan Shen & Shuo Bian & Xinping Song & Xia Geng, 2024. "Research on Risk Assessment of Enterprise Public Opinion in Cross Social Media Context and Sustainable Development Strategies," Sustainability, MDPI, vol. 16(4), pages 1-23, February.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:4:p:1700-:d:1341588
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    References listed on IDEAS

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    1. Clara Pérez-Cornejo & Esther de Quevedo-Puente, 2023. "How corporate social responsibility mediates the relationship between corporate reputation and enterprise risk management: evidence from Spain," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 13(2), pages 363-383, June.
    2. Albert I. Goldberg & Gilat Cohen & Avi Fiegenbaum, 2003. "Reputation Building: Small Business Strategies for Successful Venture Development," Journal of Small Business Management, Taylor & Francis Journals, vol. 41(2), pages 168-186, April.
    3. Hui Sun & Dan Xu & Lu Wang & Kai Wang, 2023. "How Does Public Opinion Influence Production Safety within Small and Medium Enterprises in the Sustainability Context?," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
    4. Valentina Burksiene & Jaroslav Dvorak, 2022. "E-Communication of ENGO’s for Measurable Improvements for Sustainability," Administrative Sciences, MDPI, vol. 12(2), pages 1-13, June.
    5. Regan, Laureen, 2008. "A Framework for Integrating Reputation Risk Into the Enterprise Risk Management Process," Journal of Financial Transformation, Capco Institute, vol. 22, pages 187-194.
    6. Manxi Wang & Jie Sun & Daqing Gong, 2021. "Generation Mechanism of Corporate Online Public Opinion Hotness Based on Multicase Qualitative Comparative Analysis," Discrete Dynamics in Nature and Society, Hindawi, vol. 2021, pages 1-11, December.
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