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Energy Citizenship: Revealing the Intrinsic Motivational Factors Suggested by Self-Determination Theory

Author

Listed:
  • Janis Brizga

    (Social-Ecological Systems Governance Lab, Faculty of Science and Technology, University of Latvia, LV-1004 Riga, Latvia)

  • Aivaras Vijaikis

    (Institute of Psychology, Mykolas Romeris University, Ateities 20, 08303 Vilnius, Lithuania)

Abstract

This study investigated the motivational factors driving energy citizenship through the lens of self-determination theory. Utilizing data from a survey of 749 respondents, we examined the role of intrinsic and extrinsic motivations in predicting energy citizenship. Our findings reveal that intrinsic motivations, such as personal responsibility for climate change, community involvement, and the desire to reduce one’s carbon footprint, significantly predict engagement in energy citizenship. Conversely, extrinsic motivations, including financial incentives and external pressures, were not significant predictors. The study underscores the importance of intrinsic motivations in fostering sustained pro-environmental behaviours, particularly as the complexity of these behaviours increases. These insights suggest that policymakers should focus on enhancing intrinsic motivations through education, community engagement, and autonomy-supportive initiatives to promote active participation in sustainable energy practices.

Suggested Citation

  • Janis Brizga & Aivaras Vijaikis, 2024. "Energy Citizenship: Revealing the Intrinsic Motivational Factors Suggested by Self-Determination Theory," Sustainability, MDPI, vol. 16(21), pages 1-13, October.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:21:p:9365-:d:1508543
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    References listed on IDEAS

    as
    1. Pablo Ponce & Cristiana Oliveira & Viviana Álvarez & María de la Cruz del Río-Rama, 2020. "The Liberalization of the Internal Energy Market in the European Union: Evidence of Its Influence on Reducing Environmental Pollution," Energies, MDPI, vol. 13(22), pages 1-17, November.
    2. Gilal, Faheem Gul & Zhang, Jian & Paul, Justin & Gilal, Naeem Gul, 2019. "The role of self-determination theory in marketing science: An integrative review and agenda for research," European Management Journal, Elsevier, vol. 37(1), pages 29-44.
    3. Aivaras Vijaikis & Mykolas Simas Poškus, 2024. "Does Being an Environmental Citizen Lead to Greater Well-Being? The Self-Determination Theory Approach," SAGE Open, , vol. 14(3), pages 21582440241, August.
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    Cited by:

    1. Adina Dumitru & Manuel Peralbo Uzquiano & Luisa Losada Puente & Juan-Carlos Brenlla Blanco & Nuria Rebollo Quintela & María Pilar Vieiro Iglesias, 2025. "Fostering Sustainable Energy Citizenship: An Empowerment Toolkit for Adult Learners and Educators," Sustainability, MDPI, vol. 17(17), pages 1-25, September.

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