Coupling and Coordinated Development of Digital Economy and Rural Revitalisation and Analysis of Influencing Factors

Under the strategy of digital technology development and rural revitalisation, the digital economy has gradually become a powerful engine for rural revitalisation and development. Based on the coupling coordination mechanism of digital economy and rural revitalisation, this paper constructs the index evaluation system of digital economy and rural revitalisation and empirically studies the development characteristics of digital economy and rural revitalisation by using the coupling coordination degree and grey relation model. The results show that during 2016–2020, the overall development level of digital economy and rural revitalisation in China is high in the East and low in the West. The coupling coordination between digital economy and rural revitalisation has significant regional differences and a downward trend, and the coupling coordination degree is positively correlated. The empirical results of the grey correlation model show that the number of postal employees and per capital grain production are the most important potential factors affecting digital economy and rural revitalisation, respectively. Finally, it is suggested that the government should continue to increase investment in science, technology, and agriculture, accelerate the project of cultivating high-level scientific and technological innovation and rural management talents, and strengthen regional cooperation and collaboration.