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Greening the Audiovisual Sector: Towards a New Understanding through Innovation Practices in Wales and Beyond

Author

Listed:
  • Ruxandra Lupu

    (JOMEC, Cardiff University, Cardiff CF10 3AT, UK)

  • Marlen Komorowski

    (JOMEC, Cardiff University, Cardiff CF10 3AT, UK)

  • Justin Lewis

    (JOMEC, Cardiff University, Cardiff CF10 3AT, UK)

  • Gregory Mothersdale

    (JOMEC, Cardiff University, Cardiff CF10 3AT, UK)

  • Sara Pepper

    (JOMEC, Cardiff University, Cardiff CF10 3AT, UK)

Abstract

Despite efforts towards reducing the negative environmental impact of the audiovisual sector, sustainability remains challenging. In this paper we address environmental sustainability in the Welsh audiovisual sector through the lens of green innovation. The mixed method study combines quantitative research measuring the adoption levels of green innovation inside businesses with qualitative analysis of selected case studies of green innovation. In doing so, the paper explores the extent of developing green innovation, as well as how research and development (R&D) as a specific roadmap to innovation leads to different forms of innovative outcomes. Based on this evidence, we propose an extended framework for considering green innovation in the audiovisual sector, one that differentiates between solution-driven, content-driven and mindset-driven innovation. By providing evidence of the extent and nature of green innovation in the audiovisual sector, the paper makes an important contribution to the underexplored field of green innovation research.

Suggested Citation

  • Ruxandra Lupu & Marlen Komorowski & Justin Lewis & Gregory Mothersdale & Sara Pepper, 2023. "Greening the Audiovisual Sector: Towards a New Understanding through Innovation Practices in Wales and Beyond," Sustainability, MDPI, vol. 15(4), pages 1-17, February.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:4:p:2975-:d:1060030
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    References listed on IDEAS

    as
    1. Vasileiou, Efi & Georgantzis, Nikolaos & Attanasi, Giuseppe & Llerena, Patrick, 2022. "Green innovation and financial performance: A study on Italian firms," Research Policy, Elsevier, vol. 51(6).
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    3. Jacob Guinot & Zina Barghouti & Ricardo Chiva, 2022. "Understanding Green Innovation: A Conceptual Framework," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    4. Jens Horbach & Vanessa Oltra & Jean Belin, 2013. "Determinants and Specificities of Eco-Innovations Compared to Other Innovations--An Econometric Analysis for the French and German Industry Based on the Community Innovation Survey-super-1," Industry and Innovation, Taylor & Francis Journals, vol. 20(6), pages 523-543, August.
    5. Tariq, Adeel & Badir, Yuosre F. & Tariq, Waqas & Bhutta, Umair Saeed, 2017. "Drivers and consequences of green product and process innovation: A systematic review, conceptual framework, and future outlook," Technology in Society, Elsevier, vol. 51(C), pages 8-23.
    6. Gema Albort-Morant & Jörg Henseler & Antonio Leal-Millán & Gabriel Cepeda-Carrión, 2017. "Mapping the Field: A Bibliometric Analysis of Green Innovation," Sustainability, MDPI, vol. 9(6), pages 1-15, June.
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