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Oradea’s Cultural Event Management: The Impact of the ‘Night of the Museums’ on Tourist Perception and Destination Brand Identity

Author

Listed:
  • Said Mohamed Elhosiny

    (Social Studies Department, College of Arts, King Faisal University, Al Ahsa 31982, Saudi Arabia)

  • Thowayeb H. Hassan

    (Social Studies Department, College of Arts, King Faisal University, Al Ahsa 31982, Saudi Arabia
    Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University, Cairo 12612, Egypt)

  • Ioana Josan

    (Department of Geography Tourism and Territorial Planning, University of Oradea, 410087 Oradea, Romania)

  • Amany E. Salem

    (Social Studies Department, College of Arts, King Faisal University, Al Ahsa 31982, Saudi Arabia
    Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University, Cairo 12612, Egypt)

  • Mostafa A. Abdelmoaty

    (StatisMed for Statistical Analysis Services, Giza 12573, Egypt)

  • Grigore Vasile Herman

    (Department of Geography Tourism and Territorial Planning, University of Oradea, 410087 Oradea, Romania)

  • Jan Andrzej Wendt

    (Department of Geography Tourism and Territorial Planning, University of Oradea, 410087 Oradea, Romania
    Institute of Socio-Economic Geography and Spatial Management, University of Gdańsk, 4 Bażyńskiego Street, 80309 Gdańsk, Poland)

  • Bekzot Janzakov

    (Department of Food and Agricultural Economics, Faculty of Economics, Samarkand Branch of Tashkent State University of Economics, Samarkand 140103, Uzbekistan)

  • Hassan Marzok Elsayed Mahmoud

    (Social Studies Department, College of Arts, King Faisal University, Al Ahsa 31982, Saudi Arabia
    College of Arts, Minia University, Minia 61519, Egypt)

  • Magdy Sayed Abuelnasr

    (Social Studies Department, College of Arts, King Faisal University, Al Ahsa 31982, Saudi Arabia)

Abstract

Understanding how event quality influences destination identity and tourist satisfaction is crucial for creating memorable experiences and fostering positive perceptions of a destination. The ‘Night of the Museums’ event in Oradea, Romania, offers a unique cultural experience, but little research has been conducted to understand its impact on destination perception and tourist satisfaction. This study examines the relationship between event quality, destination identity, tourist satisfaction, and behavioral intentions within the context of Oradea’s Night of the Museums event. Four domains of event quality (visit quality, interaction quality, outcome quality, and physical environment quality) are assessed for their impact on destination identity and tourist satisfaction. Results indicated that visit quality, interaction quality, and outcome quality significantly predicted destination identity, whereas interaction quality and the quality of the physical environment significantly influenced tourist satisfaction. Furthermore, positive event experiences increased the likelihood of tourists recommending the destination to others, which in turn significantly predicted the intention to revisit. These findings have implications for event organizers, destination management organizations, and policymakers seeking to enhance event quality, promote positive destination identity, and cultivate tourist satisfaction, ultimately leading to increased recommendations and revisitation.

Suggested Citation

  • Said Mohamed Elhosiny & Thowayeb H. Hassan & Ioana Josan & Amany E. Salem & Mostafa A. Abdelmoaty & Grigore Vasile Herman & Jan Andrzej Wendt & Bekzot Janzakov & Hassan Marzok Elsayed Mahmoud & Magdy , 2023. "Oradea’s Cultural Event Management: The Impact of the ‘Night of the Museums’ on Tourist Perception and Destination Brand Identity," Sustainability, MDPI, vol. 15(21), pages 1-19, October.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:21:p:15330-:d:1268171
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    References listed on IDEAS

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