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Multicriteria Model for Measuring the Potential of Cultural Identity in the Tourism Development of Sincelejo, Colombia

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  • Martín León-Santiesteban

    (Económico Administrativo, Coordinación de Turismo, Unidad Regional Culiacán, Universidad Autónoma de Occidente, Blvd. Lola Beltrán, Km 1.4, Culiacan 80020, Mexico)

  • Martha Cecilia Mendez-Prada

    (Ciencias Económicas y Administrativas Departmento, Corporación Universitaria del Caribe, Sincelejo 700001, Colombia)

  • Yolanda Patricia Cardona-Arce

    (Ciencias Económicas y Administrativas Departmento, Corporación Universitaria del Caribe, Sincelejo 700001, Colombia)

  • Nelly Guerrero-Mosquera

    (Ciencias Económicas y Administrativas Departmento, Corporación Universitaria del Caribe, Sincelejo 700001, Colombia)

Abstract

The purpose of this article is to present a multi-criteria model designed to evaluate the potential of Sincelejo’s cultural identity in tourism development. A descriptive quantitative methodology was used, which included a survey of 211 participants. A decision support method was applied using the weighted additive sum approach and following the multi-attribute method. From the information gathered, the elements of cultural identity shared by most of the criteria were identified, highlighting the gastronomic, social, and cultural traditions and customs of the region, the results of which allowed a composite indicator to be designed to evaluate the tourism potential of cultural identity in the area. This indicator takes into account the idea that the authenticity and cultural uniqueness of a city or region can be a key factor in attracting tourists and providing them with enriching and memorable experiences, promoting the preservation of cultural heritage, environmental protection, and improvement in the quality of life of residents in the search for sustainable tourism development.

Suggested Citation

  • Martín León-Santiesteban & Martha Cecilia Mendez-Prada & Yolanda Patricia Cardona-Arce & Nelly Guerrero-Mosquera, 2023. "Multicriteria Model for Measuring the Potential of Cultural Identity in the Tourism Development of Sincelejo, Colombia," Sustainability, MDPI, vol. 15(20), pages 1-15, October.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:20:p:15082-:d:1263535
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    1. Adiel Teixeira de Almeida & Cristiano Alexandre Virgínio Cavalcante & Marcelo Hazin Alencar & Rodrigo José Pires Ferreira & Adiel Teixeira de Almeida-Filho & Thalles Vitelli Garcez, 2015. "Multicriteria and Multiobjective Models for Risk, Reliability and Maintenance Decision Analysis," International Series in Operations Research and Management Science, Springer, edition 127, number 978-3-319-17969-8, March.
    2. Di Tian & Qiongyao Wang & Rob Law & Mu Zhang, 2020. "Influence of Cultural Identity on Tourists’ Authenticity Perception, Tourist Satisfaction, and Traveler Loyalty," Sustainability, MDPI, vol. 12(16), pages 1-18, August.
    3. Mingers, John & Rosenhead, Jonathan, 2004. "Problem structuring methods in action," European Journal of Operational Research, Elsevier, vol. 152(3), pages 530-554, February.
    4. M. Thea Sinclair, 1998. "Tourism and economic development: A survey," Journal of Development Studies, Taylor & Francis Journals, vol. 34(5), pages 1-51.
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    1. Yajun Jiang & Wei Wu & Yu Guo & Huiling Zhou & Ke Wu, 2024. "The Influence of Social Networks on Tourism Support Behaviors Among Ethnic Village Residents," Sustainability, MDPI, vol. 16(23), pages 1-22, December.

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