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Enhancing Sustainability Communication among UAE’s Higher Education Students: The Relationship between Sustainable Living Knowledge and Intention to Live Sustainably

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  • Samar Ben Romdhane

    (College of Mass Communication, Ajman University, Ajman 346, United Arab Emirates)

  • Sang Lee

    (College of Mass Communication, Ajman University, Ajman 346, United Arab Emirates)

  • Salem Al-Shaebi

    (College of Mass Communication, Ajman University, Ajman 346, United Arab Emirates)

Abstract

This study investigates the association between sustainable living knowledge and the intention to live sustainably among university students in the UAE. Using a survey method, the research examines students’ perceptions, attitudes, and intentions. The results indicate a positive correlation between sustainable living knowledge and the intention to live sustainably. Specifically, higher levels of sustainable living knowledge are correlated with a strong inclination towards engaging in sustainable behaviors. Additionally, the data analysis supports a proposed serial mediation model, suggesting that sustainable living knowledge influences the intention to live sustainably through perceived benefits and attitudes. These findings emphasize the significance of providing education on sustainable living practices to university students, as it can foster environmentally conscious behaviors and contribute to community development. This research enhances our understanding of the factors influencing individuals’ inclination towards adopting sustainable behaviors, offering valuable insights for designing interventions and educational programs targeted at promoting sustainable living among UAE students.

Suggested Citation

  • Samar Ben Romdhane & Sang Lee & Salem Al-Shaebi, 2023. "Enhancing Sustainability Communication among UAE’s Higher Education Students: The Relationship between Sustainable Living Knowledge and Intention to Live Sustainably," Sustainability, MDPI, vol. 15(15), pages 1-14, August.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:15:p:11892-:d:1209077
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    References listed on IDEAS

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