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Addressing the Phenomenon of Overtourism in Budapest from Multiple Angles Using Unconventional Methodologies and Data

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  • Betsabé Pérez Garrido

    (Department of Computer Science, Institute of Information Technology, Corvinus University of Budapest, 1093 Budapest, Hungary)

  • Szabolcs Szilárd Sebrek

    (Corvinus Institute for Advanced Studies, Corvinus University of Budapest, 1093 Budapest, Hungary)

  • Viktoriia Semenova

    (Doctoral School of Business and Management, Corvinus University of Budapest, 1093 Budapest, Hungary)

  • Damla Bal

    (Doctoral School of Business and Management, Corvinus University of Budapest, 1093 Budapest, Hungary)

  • Gábor Michalkó

    (Institute of Marketing, Corvinus University of Budapest, 1093 Budapest, Hungary
    CSFK Geographical Institute, 1112 Budapest, Hungary)

Abstract

This paper addresses the phenomenon of overtourism in Budapest from multiple perspectives, starting with an overview that uses information collected from news, media, and academic tourism literature. Further, the phenomenon of overtourism is addressed quantitatively using different indicators, including tourism density and intensity. According to these indicators, the center of Budapest (formed by districts I, V, VI, VII, VIII, and IX) has been strongly affected by the presence of tourists, while districts physically far from the center have been less affected. This fact suggests the heterogeneity of the city in terms of overtourism. The number one catalyst of the negative impacts of foreign visitors’ behavior is party tourism (‘ruin pub’ tourism), which involves an unconventional use of the Hungarian capital. Finally, using an unconventional optimization method called fuzzy linear programming, we attempt to explore the challenging problem of identifying the optimal number of tourists for the city. The results of the study have important theoretical, methodological, and practical implications. On the theoretical side, we offer a comprehensive understanding of the phenomenon of overtourism in Budapest. Methodologically, the integrated approach in terms of data gathering and unconventional analytical methodologies (comprised of a case study analysis, the assessment of effective indicators for measuring the discussed phenomenon, and the demonstration of the sustainable number of visitors) represents a novel perspective about the extent of overtourism in Budapest. On the practical side, our findings provide valuable guidance for policymakers to help mitigate the problem of overtourism in the city. With regard to future research, we suggest extending and updating the results presented in this study to develop more sustainable tourism strategies.

Suggested Citation

  • Betsabé Pérez Garrido & Szabolcs Szilárd Sebrek & Viktoriia Semenova & Damla Bal & Gábor Michalkó, 2022. "Addressing the Phenomenon of Overtourism in Budapest from Multiple Angles Using Unconventional Methodologies and Data," Sustainability, MDPI, vol. 14(4), pages 1-19, February.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:4:p:2268-:d:751219
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    References listed on IDEAS

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    Cited by:

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    2. Rita Song-Agócs & Gábor Michalkó, 2022. "Chinese VFR Travel in Budapest: The Hosts’ Roles," Tourism and Hospitality, MDPI, vol. 3(3), pages 1-13, August.
    3. Francesca Leccis, 2023. "Urban Regeneration and Touristification in the Sardinian Capital City of Cagliari, Italy," Sustainability, MDPI, vol. 15(5), pages 1-29, February.
    4. Mahmoud Alreahi & Zoltán Bujdosó & Zoltán Lakner & Laszlo Pataki & Kai Zhu & Lóránt Dénes Dávid & Moaaz Kabil, 2023. "Sustainable Tourism in the Post-COVID-19 Era: Investigating the Effect of Green Practices on Hotels Attributes and Customer Preferences in Budapest, Hungary," Sustainability, MDPI, vol. 15(15), pages 1-18, August.

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