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Eco-Discourses in a Virtual Rural Community

Author

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  • Rozália Klára Bakó

    (Department of Social Sciences, Sapientia Hungarian University of Transylvania Cluj-Napoca, 530104 Miercurea Ciuc, Romania)

  • László Attila Hubbes

    (Department of Social Sciences, Sapientia Hungarian University of Transylvania Cluj-Napoca, 530104 Miercurea Ciuc, Romania)

  • Dénes Tamás

    (Department of Social Sciences, Sapientia Hungarian University of Transylvania Cluj-Napoca, 530104 Miercurea Ciuc, Romania)

Abstract

This case study explores social media discourses of a virtual ecovillage community based in Central Romania, in a Hungarian speaking region of Transylvania. The investigated virtual community embraces the idea of ecovillage as a local constructive answer to the challenges of the global ecological crisis, based on strategies of revitalizing local ethnic traditions, promoting sustainable development solutions, and innovations. Our key question is the relationship between tradition and innovation—as revealed by the discursive practices of the ecovillage Facebook group’s most active members. Using ecolinguistic discourse analysis as a frame of reference, the investigation unveiled the role social media played in fostering the formation of a virtual intentional community, and in clarifying the shared values of the group. We found that the local ecovillage is part of a larger regional and global movement, unfolding the organic connection between the Hungarian and the Romanian intentional communities, and the reframing of traditional values within innovative, sustainable everyday practices.

Suggested Citation

  • Rozália Klára Bakó & László Attila Hubbes & Dénes Tamás, 2021. "Eco-Discourses in a Virtual Rural Community," Sustainability, MDPI, vol. 13(6), pages 1-18, March.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:6:p:3082-:d:515090
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    References listed on IDEAS

    as
    1. Hege Westskog & Tanja Winther & Marianne Aasen, 2018. "The Creation of an Ecovillage: Handling Identities in a Norwegian Sustainable Valley," Sustainability, MDPI, vol. 10(6), pages 1-20, June.
    2. Michał Roman & Monika Roman & Piotr Prus, 2020. "Innovations in Agritourism: Evidence from a Region in Poland," Sustainability, MDPI, vol. 12(12), pages 1-21, June.
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