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Evaluation of the Consumer Perception of Sharing Economy: Cases of Latvia, Russia, Ukraine and Belarus

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  • Tatjana Tambovceva

    (Institute of the Civil Engineering and Real Estate Economics, Riga Technical University, LV1048 Riga, Latvia)

  • Jelena Titko

    (EKA University of Applied Sciences, LV1019 Riga, Latvia)

  • Anna Svirina

    (EKA University of Applied Sciences, LV1019 Riga, Latvia)

  • Dzintra Atstaja

    (Legal Department, Faculty of Law, Rīga Stradiņš University, LV1007 Riga, Latvia
    Department of Management, BA School of Business and Finance, LV1013 Riga, Latvia)

  • Maria Tereshina

    (Department of Public Policy and Public Administration, Kuban State University, 350040 Krasnodar, Russia)

Abstract

The overwhelming goal of large-scale cross-country research is to evaluate consumers’ perception of a sharing economy. The research was limited by the number of respondents, as well as by the countries represented in the survey. Latvia, Russia, Ukraine, and Belarus were mostly represented, and only these responses (757) were analyzed. The study used multilevel modelling of sharing economy elements (dependent variable) in relation to personal characteristics (age, gender, income, industry) nested by the self-assessed level of eco-friendliness (a key predictor for the attitude towards sharing economy). Findings: The key personal characteristics, which influence a person’s intention to be involved in the sharing economy practices, are level of income, education, and also self-perceived ecological friendliness. The sharing economy is not only a topic for investigation among academicians, but also an issue on the agenda of the European Commission, because it is considered as a driver for growth and job creation in the European Union. Despite an increasing interest and many studies, there is a limited number of studies focused on difference in perception of sharing economy depending on personal characteristics of respondents. This indicates the necessity of conducting such surveys, involving participants from different European countries. The given paper could be used as a methodological framework for other European researchers who are interested in the exploration of the topic regarding perception of the sharing economy.

Suggested Citation

  • Tatjana Tambovceva & Jelena Titko & Anna Svirina & Dzintra Atstaja & Maria Tereshina, 2021. "Evaluation of the Consumer Perception of Sharing Economy: Cases of Latvia, Russia, Ukraine and Belarus," Sustainability, MDPI, vol. 13(24), pages 1-14, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:24:p:13911-:d:703888
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    References listed on IDEAS

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    1. Acquier, Aurélien & Daudigeos, Thibault & Pinkse, Jonatan, 2017. "Promises and paradoxes of the sharing economy: An organizing framework," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 1-10.
    2. Tatjana Tambovceva & Jelena Titko, 2020. "Consumer perception of sharing economy: pilot survey in Latvia," International Journal of Economic Policy in Emerging Economies, Inderscience Enterprises Ltd, vol. 13(1), pages 72-84.
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    Cited by:

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    2. Izabela Jonek-Kowalska & Radosław Wolniak, 2022. "Sharing Economies’ Initiatives in Municipal Authorities’ Perspective: Research Evidence from Poland in the Context of Smart Cities’ Development," Sustainability, MDPI, vol. 14(4), pages 1-22, February.

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