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Chinese Destinations Related to Martial Arts Tourism from the UNESCO Perspective

Author

Listed:
  • Stefania Skowron-Markowska

    (Faculty of Letters, University of Wrocław, 50-140 Wrocław, Poland)

  • Marta Nowakowska

    (Faculty of Security Studies, General Tadeusz Kościuszko Military University of Land Forces, 51-147 Wrocław, Poland)

Abstract

The aim of this article is to investigate the authenticity of Shaolin Temple and Chenjiagou Village in the context of intensified martial arts tourism and UNESCO documents. Desk research, structured interviews and participant observation were used to investigate the issue. The issue of cultural and natural heritage has become part of the modern image of a powerful new China. They particularly use these resources in cultural tourism, where boasting of heritage listed on UNESCO’s tangible and intangible heritage list is certainly an appropriate impression. The UNESCO intangible and tangible heritage list also includes objects related to martial arts tourism (Shaolin Temple, Chenjiagou Village). The article presents how Western (American, European) preferences and expectations are visible in the way of preserving and using these objects with an attempt to maintain UNESCO standards. It has been noticed that the added objects/events/shows are accepted by the Chinese as increasing the attractiveness of the place, even if they are not thematically and historically related to it. The authors checked whether a certain cultural compromise is possible or whether these places are a completely Westernized product, taking the form of theme parks or ethnoparks. For Western tourists, such phenomena are often synonymous with the commercialization and falsification of the authenticity of a place, which is why the role of cultural education is very important, both in China and in Western countries.

Suggested Citation

  • Stefania Skowron-Markowska & Marta Nowakowska, 2021. "Chinese Destinations Related to Martial Arts Tourism from the UNESCO Perspective," Sustainability, MDPI, vol. 13(14), pages 1-20, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:14:p:7581-:d:589818
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    References listed on IDEAS

    as
    1. Di Tian & Qiongyao Wang & Rob Law & Mu Zhang, 2020. "Influence of Cultural Identity on Tourists’ Authenticity Perception, Tourist Satisfaction, and Traveler Loyalty," Sustainability, MDPI, vol. 12(16), pages 1-18, August.
    2. Xiaoyan Su & Changqing Song & Gary Sigley, 2019. "The Uses of Reconstructing Heritage in China: Tourism, Heritage Authorization, and Spatial Transformation of the Shaolin Temple," Sustainability, MDPI, vol. 11(2), pages 1-21, January.
    3. Hao Zhang & Taeyoung Cho & Huanjiong Wang & Quansheng Ge, 2018. "The Influence of Cross-Cultural Awareness and Tourist Experience on Authenticity, Tourist Satisfaction and Acculturation in World Cultural Heritage Sites of Korea," Sustainability, MDPI, vol. 10(4), pages 1-14, March.
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    Cited by:

    1. Jie Chen & Zhen Guo & Shaogui Xu & Rob Law & Chenmei Liao & Wenqin He & Mu Zhang, 2022. "A Bibliometric Analysis of Research on Intangible Cultural Heritage Tourism Using CiteSpace: The Perspective of China," Land, MDPI, vol. 11(12), pages 1-17, December.
    2. Bianrong Chang & Xinjun Ding & Jianchao Xi & Ruiying Zhang & Xianhong Lv, 2023. "Spatial-Temporal Distribution Pattern and Tourism Utilization Potential of Intangible Cultural Heritage Resources in the Yellow River Basin," Sustainability, MDPI, vol. 15(3), pages 1-25, February.
    3. Qiong Dang & Zhongming Luo & Chuhao Ouyang & Lin Wang & Mei Xie, 2021. "Intangible Cultural Heritage in China: A Visual Analysis of Research Hotspots, Frontiers, and Trends Using CiteSpace," Sustainability, MDPI, vol. 13(17), pages 1-21, September.
    4. Hanlian Lin & Suyu Huang & Jiawei Lu & Haibo Chen, 2022. "Research on the Power of Supply-Side Reform for the Sustainable Development of Cultural Industry in Jiangsu Province, China under the Background of Domestic Dual Circulation," Sustainability, MDPI, vol. 14(14), pages 1-16, July.

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