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Statistical Properties of a New Social Media Context Awareness Scale (SMCA)—A Preliminary Investigation

Author

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  • Dana Rad

    (Faculty of Educational Sciences, Aurel Vlaicu University of Arad, 310130 Arad, Romania)

  • Valentina Balas

    (Faculty of Engineering, Aurel Vlaicu University of Arad, 310130 Arad, Romania)

  • Ramona Lile

    (Faculty of Economics, Aurel Vlaicu University of Arad, 310130 Arad, Romania)

  • Edgar Demeter

    (Faculty of Educational Sciences, Psychology and Social Work, Aurel Vlaicu University of Arad, 310130 Arad, Romania)

  • Tiberiu Dughi

    (Faculty of Educational Sciences, Psychology and Social Work, Aurel Vlaicu University of Arad, 310130 Arad, Romania)

  • Gavril Rad

    (Faculty of Educational Sciences, Psychology and Social Work, Aurel Vlaicu University of Arad, 310130 Arad, Romania)

Abstract

In the Internet of Things era, or in the digitalization and mediatization of everything paradigm, where context awareness computing is on the rise, people are also facing a new challenge, that of being aware of the digital contexts, in all situations when surfing the internet’s ocean of row information. The emerging social media context awareness competency refers to a new emerging skill regarding the trust load people give to a specific social media context they encounter. Since it is an emergent competence, it cannot be understood as standalone. If the digital context would not be available, we would not develop such a competence. Being a competence, it must be defined by three core elements: Knowledge, skills, and attitudes. Consequently, we have operationalized the competence of social media context awareness in terms of social media literacy, social media communication process understanding, social media content impact awareness, and social media confidence. An online questionnaire was created under the Erasmus+ project Hate’s Journey, addressing a convenience sample of 206 online youth respondents from Turkey, Spain, Latvia, and Romania. Our team has computed a reliability analysis on the social media context awareness scale designed with four items referring to social media literacy (m = 3.79, SD = 1), social media communication process understanding (m = 3.77, SD = 0.9), social media content impact awareness (m = 3.88, SD = 1), and social media confidence (m = 3.45, SD = 1). Cronbach’s alpha coefficient and the Exploratory Factor Analysis demonstrated the acceptable reliability of the SMCA scale, α = 0.87. Conclusions, implications, and limitations are discussed in the context of social sustainability.

Suggested Citation

  • Dana Rad & Valentina Balas & Ramona Lile & Edgar Demeter & Tiberiu Dughi & Gavril Rad, 2020. "Statistical Properties of a New Social Media Context Awareness Scale (SMCA)—A Preliminary Investigation," Sustainability, MDPI, vol. 12(12), pages 1-15, June.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:12:p:5201-:d:376454
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    References listed on IDEAS

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    1. Dana Rad & Edgar Demeter, 2019. "Youth Sustainable Digital Wellbeing," Postmodern Openings, Editura Lumen, Department of Economics, vol. 10(4), pages 104-115, December.
    2. Edgar Demeter & Dana Rad, 2020. "Global Life Satisfaction and General Antisocial Behavior in Young Individuals: The Mediating Role of Perceived Loneliness in Regard to Social Sustainability—A Preliminary Investigation," Sustainability, MDPI, vol. 12(10), pages 1-13, May.
    3. Hye Jeong Kim & Ah Jeong Hong & Hae-Deok Song, 2018. "The Relationships of Family, Perceived Digital Competence and Attitude, and Learning Agility in Sustainable Student Engagement in Higher Education," Sustainability, MDPI, vol. 10(12), pages 1-16, December.
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    Cited by:

    1. Dana Rad & Gavril Rad, 2021. "Theory of Change in Digital Behavior Change Interventions (Dbcis) And Community-Based Change Initiatives - A General Framework," Technium Social Sciences Journal, Technium Science, vol. 21(1), pages 554-569, July.
    2. Dana Rad & Gavril Rad, 2021. "The relationship between social media context awareness and active coping during COVID-19: the mediation effect of positive reframing," Technium Social Sciences Journal, Technium Science, vol. 21(1), pages 534-543, July.
    3. repec:thr:techub:10021:y:2021:i:1:p:554-569 is not listed on IDEAS
    4. repec:thr:techub:10021:y:2021:i:1:p:534-543 is not listed on IDEAS

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