How Market Orientation Impacts Customer’s Brand Loyalty and Buying Decisions
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- Hasan, Mostafa Monzur & Habib, Ahsan, 2017. "Corporate life cycle, organizational financial resources and corporate social responsibility," Journal of Contemporary Accounting and Economics, Elsevier, vol. 13(1), pages 20-36.
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customer orientation; brand risk; brand commitment; private label; brand loyalty; product social value;All these keywords.
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