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Customer Relationship Management and Recent Developments

Author

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  • Noel Yee-Man Siu

    (Department of Marketing, School of Business, Hong Kong Baptist University, Kowloon Tong, Hong Kong 999077, China)

Abstract

In the past two decades, the notion of “customer relationship management” (CRM) has been widely discussed and researched.[...]

Suggested Citation

  • Noel Yee-Man Siu, 2016. "Customer Relationship Management and Recent Developments," Administrative Sciences, MDPI, vol. 6(3), pages 1-2, July.
    • Handle: RePEc:gam:jadmsc:v:6:y:2016:i:3:p:7-:d:73186
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    Citations

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    Cited by:

    1. Michal Pohludka & Hana Štverková, 2019. "The Best Practice of CRM Implementation for Small- and Medium-Sized Enterprises," Administrative Sciences, MDPI, vol. 9(1), pages 1-17, March.
    2. Arkadiusz Januszewski & Kinga Krupcala, 2021. "Impact of the CRM System and Time Management on Organizational Effectiveness and Performance: Case Study of an E-Commerce Micro Enterprise," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 1157-1172.
    3. Lenka Ližbetinová & Peter Štarchoň & Dagmar Weberová & Eva Nedeliaková & Martina Juříková, 2019. "The Approach of SMEs to Using the Customer Databases and CRM: Empirical Study in the Slovak Republic," Sustainability, MDPI, vol. 12(1), pages 1-21, December.

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