Bank branches in supermarkets
The largest U.S. commercial banks are restructuring their retail operations to reduce the cost disadvantage resulting from a stagnant deposit base and stiffer competition. As part of this effort, some banks are opening "supermarket," or "in-store," branches: a new type of banking office within a large retail outlet. An alternative to the traditional bank office, the supermarket branch enables banks to improve the efficiency of the branch network and offer greater convenience to customers.
Volume (Year): 2 (1996)
Issue (Month): Dec ()
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- Jith Jayaratne & Christine Hall, 1996. "Consolidation and competition in Second District banking markets," Current Issues in Economics and Finance, Federal Reserve Bank of New York, vol. 2(Jul).