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Web banking in USA

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  • Diniz, Eduardo

Abstract

This report presents a survey on North American banks Web sites carried out in October 1997. It was done in order to learn about Web banking models that are being adopted in the United States. We see American banks using the Web to reach opportunities in three different categories: to market information, to deliver bankingproducts and services and to improve customer relationship. We split each one of these categories in three levels of interaction, to classify different kinds of applications that are found in each of the searched Web sites.

Suggested Citation

  • Diniz, Eduardo, 1998. "Web banking in USA," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 38(4), October.
    • Handle: RePEc:fgv:eaerae:v:38:y:1998:i:4:a:37901
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    File URL: http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/37901
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    Cited by:

    1. Fareeha Khalil & Muhammad Farhan, 2013. "Slow Infusion of Information Technology in Master Bank of Pakistan – A Case Study," Information Management and Business Review, AMH International, vol. 5(1), pages 37-57.
    2. Bughin, Jacques, 2004. ""Attack or convert?": early evidence from European on-line banking," Omega, Elsevier, vol. 32(1), pages 1-7, February.

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