IDEAS home Printed from https://ideas.repec.org/a/fan/mcmcmc/vhtml10.3280-mc2016-004001.html
   My bibliography  Save this article

Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians!

Author

Listed:
  • Chiara Mauri

Abstract

No abstract is available for this item.

Suggested Citation

  • Chiara Mauri, 2016. "Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians!," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 7-12.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2016-004001
    as

    Download full text from publisher

    File URL: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=57682&Tipo=ArticoloPDF
    Download Restriction: Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Gary Warnaby & Dominic Medway, 2015. "Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 33-50, Springer.
    2. Gregory J. Ashworth & Mihalis Kavaratzis & Gary Warnaby, 2015. "The Need to Rethink Place Branding," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 1-11, Springer.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Roberto Bruni & Michela Matarazzo & Dus?an Mladenovic?, 2017. "Figure of Merit for places: Perspectives on place branding," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(3), pages 61-76.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. George Rossolatos, 2021. "So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 397-407, December.
    2. Scarborough, William J. & Crabbe, Rowena, 2021. "Place brands across U.S. cities and growth in local high-technology sectors," Journal of Business Research, Elsevier, vol. 130(C), pages 70-85.
    3. Amelia Green & Debra Grace & Helen Perkins, 2016. "City branding research and practice: An integrative review," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 252-272, May.
    4. Chloé Guillot-Soulez & Sébastien Soulez & Viot Catherine, 2022. "Employer label and/or regional brand: What signals should be prioritized in recruitment communications to improve organizational attractiveness? [Marca del empleador y marca regional: ¿qué señales ," Post-Print halshs-03544333, HAL.
    5. Priporas, Constantinos-Vasilios & Stylos, Nikolaos & Kamenidou, Irene (Eirini), 2020. "City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement," Journal of Business Research, Elsevier, vol. 119(C), pages 453-463.
    6. Maria J. Cerda-Bertomeu & Francisco J. Sarabia-Sanchez, 2016. "Stakeholders’ perceptions of place branding and the role of the public sector: An exploratory analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 299-313, November.
    7. Michael, Stella, 2018. "Symbolic Economy and Spatial Design: A Methodological Model for the Design of Competitive Spatial Narratives with Place Branding Strategies," MPRA Paper 112692, University Library of Munich, Germany.
    8. Christian Nagaynay & Jeongwoo Lee, 2020. "Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines," Sustainability, MDPI, vol. 12(1), pages 1-20, January.
    9. Niedja de Andrade e Silva Forte Santos, 2021. "Crossroads between city diplomacy and city branding towards the future: case study on the film cities at UNESCO Creative Cities Network," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 105-125, March.
    10. WeiChung Huang & LiChung Jen, 2020. "Color Place Marketing—The Role of Atmospheric Colors on Place Product Association and Consumer Choices in Luoyang, China," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
    11. Marius-Cristian Neacsu & Silviu Negut & Gheorghe Vlasceanu, 2016. "Place Branding – Geographical Approach. Case Study: Waterloo," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 944-944, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fan:mcmcmc:v:html10.3280/mc2016-004001. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stefania Rosato (email available below). General contact details of provider: http://www.francoangeli.it/riviste/sommario.aspx?IDRivista=210 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.