IDEAS home Printed from https://ideas.repec.org/a/eur/ejesjr/42.html

Using List of Values as Base of Beer Consumer Segmentation Based on Their Lifestyle-Case of Study City of Pristina

Author

Listed:
  • Arsim Begunca

Abstract

When studying lifestyles, value is an essential element in defining of internal status for individual. For almost as long as values were studied in consumer’s behavior, methodology was in favor of researchers. Human values have found increasing use as the basis of market segmentation. In our study using the LOV scale as a base for beer consumer segmentation based on lifestyle, we have managed to divide these customers/consumers in three segments. These segments are sports - entertainment segment; traditional-family segment and health-safety segment. Thus several hypotheses generated that have been confirmed. For Data Analysis program named Statistical Package for Social Science ( SPSS version 20) has been used. This study used descriptive analysis, factorial analysis, independent samples, T-test, one way between groups ANOVA and cluster analysis.

Suggested Citation

  • Arsim Begunca, 2016. "Using List of Values as Base of Beer Consumer Segmentation Based on Their Lifestyle-Case of Study City of Pristina," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 2, January -.
    • Handle: RePEc:eur:ejesjr:42
    DOI: 10.26417/ejes.v4i1.p171-188
    as

    Download full text from publisher

    File URL: https://revistia.com/index.php/ejes/article/view/2578
    Download Restriction: no
    File URL: https://revistia.com/files/articles/ejes_v2_i1_16/Arsim.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.26417/ejes.v4i1.p171-188?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. David Prottas, 2008. "Perceived Behavioral Integrity: Relationships with Employee Attitudes, Well-Being, and Absenteeism," Journal of Business Ethics, Springer, vol. 81(2), pages 313-322, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Francesco Perrini & Angeloantonio Russo & Antonio Tencati & Clodia Vurro, 2011. "Deconstructing the Relationship Between Corporate Social and Financial Performance," Journal of Business Ethics, Springer, vol. 102(1), pages 59-76, March.
    2. Stefano Toderi & Guido Sarchielli, 2016. "Psychometric Properties of a 36-Item Version of the “Stress Management Competency Indicator Tool”," IJERPH, MDPI, vol. 13(11), pages 1-14, November.
    3. David Prottas, 2013. "Relationships Among Employee Perception of Their Manager’s Behavioral Integrity, Moral Distress, and Employee Attitudes and Well-Being," Journal of Business Ethics, Springer, vol. 113(1), pages 51-60, March.
    4. He Peng & Feng Wei, 2018. "Trickle-Down Effects of Perceived Leader Integrity on Employee Creativity: A Moderated Mediation Model," Journal of Business Ethics, Springer, vol. 150(3), pages 837-851, July.
    5. He Peng & Feng Wei, 2020. "How and When Does Leader Behavioral Integrity Influence Employee Voice? The Roles of Team Independence Climate and Corporate Ethical Values," Journal of Business Ethics, Springer, vol. 166(3), pages 505-521, October.
    6. K. Michele Kacmar & Reginald Tucker, 2016. "The Moderating Effect of Supervisor’s Behavioral Integrity on the Relationship between Regulatory Focus and Impression Management," Journal of Business Ethics, Springer, vol. 135(1), pages 87-98, April.
    7. Yinghong Susan Wei & Hugh O’Neill & Nan Zhou, 2020. "How Does Perceived Integrity in Leadership Matter to Firms in a Transitional Economy?," Journal of Business Ethics, Springer, vol. 167(4), pages 623-641, December.
    8. Yongjun Choi & David J. Yoon & Dongkyu Kim, 2020. "Leader Behavioral Integrity and Employee In-Role Performance: The Roles of Coworker Support and Job Autonomy," IJERPH, MDPI, vol. 17(12), pages 1-14, June.
    9. Nawaz, Asif & Gilal, Faheem Gul & Channa, Khalil Ahmed & Gilal, Rukhsana Gul, 2023. "Going deep into a leader's integrity: A systematic review and the way forward," European Management Journal, Elsevier, vol. 41(6), pages 845-863.
    10. Mark Gosling & Heh Huang, 2009. "The Fit Between Integrity and Integrative Social Contracts Theory," Journal of Business Ethics, Springer, vol. 90(3), pages 407-417, December.
    11. Martha Andrews & K. Kacmar & Charles Kacmar, 2015. "The Interactive Effects of Behavioral Integrity and Procedural Justice on Employee Job Tension," Journal of Business Ethics, Springer, vol. 126(3), pages 371-379, February.
    12. Gretchen R. Vogelgesang & Craig Crossley & Tony Simons & Bruce J. Avolio, 2021. "Behavioral Integrity: Examining the Effects of Trust Velocity and Psychological Contract Breach," Journal of Business Ethics, Springer, vol. 172(1), pages 175-190, August.
    13. Norman Bishara & Cindy Schipani, 2009. "Complementary Alternative Benefits to Promote Peace," Journal of Business Ethics, Springer, vol. 89(4), pages 539-557, March.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eur:ejesjr:42. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Revistia Research and Publishing (email available below). General contact details of provider: https://revistia.com/index.php/ejes .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.